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Facebook/Hannah Israel

@foxnews

11.8M followers · usually 29.3K views a post

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Why it worked

The post leverages a highly emotional and tragic event involving a pet and law enforcement, tapping into public sympathy and outrage. The direct quotes and personal account from the owner, combined with the authoritative branding of Fox News, create a compelling narrative that encourages sharing and engagement.

Summary

This is a photo post from Fox News detailing the tragic death of a pet donkey named HeeHaw, who was shot and killed by police officers. The owner, Hannah Israel, is demanding justice and sharing her heartbreak over the incident, which occurred while officers were searching for a missing person on her property.

Structure

1Introduction of the tragedy: Beloved pet donkey shot dead by police.
2Owner's account of the incident: Police entered pasture without permission, shot donkey.
3Owner's emotional plea: Demanding justice and expressing grief.
4Update on the investigation: Officer on paid leave, state investigators examining.
5Owner's quote: Questioning safety and expressing deep loss.

Product placement

FOX NEWS CHANNEL: appears as a watermark on every slide. Removing it would not change what happens in the video.

Call to action

Share this everywhere and get justice for HeeHaw. We are heart broken ❤️ he was my SON!!

On-screen text

Facebook/Hannah Israel FOX NEWS CHANNEL BELOVED PET DONKEY SHOT DEAD BY COPS AS HEARTBROKEN OWNER DEMANDS 'JUSTICE: WE MISS HIM' Facebook/Hannah Israel Hannah Israel At 12:45am cops entered my pasture searching for a missing person WITHOUT permission or warning and shot and killed my bottle raised baby donkey. They claimed he ran up to them braying and they thought they were in danger and shot and killed him after trying to taze him. HerHeeHaw was raised in the house and did petting zoos he never knew a stranger. And was shot and killed in his OWN pasture for doing what donkeys do. Alerting to a stranger. There is no way this is legal! I will be taking legal action. Share this everywhere and get justice for HeeHaw. We are heart broken ❤️ he was my SON!! FOX NEWS CHANNEL "We miss him so much where is safe?? When my own baby was shot in his own home?" -Hannah Israel Facebook/Hannah Israel The officer is now on paid leave, and state investigators are examining what happened. FOX NEWS CHANNEL

Original caption

A Georgia family's beloved baby donkey was shot and killed by police after officers enter their pasture searching for a missing child. Owner Hannah Israel says HeeHaw, a sociable donkey, approached the officers before they tried to tase him. She says one officer then opened fire, killing the animal. "HeeHaw was shot and killed in his OWN pasture for doing what donkeys do. Alerting to a stranger. There is no way this is legal!" Now, the family is demanding answers as the officer remains on paid administrative leave and state agriculture officials investigate what happened.