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FOX BUSINESS BANK OF AMERICA VP KILLED IN TIMES SQUARE STABBING ATTACK

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Why it worked

The post leverages a highly sensitive and tragic news event, drawing viewers in with a shocking headline and then providing details about the victim and the incident. The use of multiple slides allows for a structured presentation of information, making it easily digestible.

Summary

This photo post reports on the tragic death of Erin Piacenti, a Bank of America Vice President, who was killed in a stabbing attack in Times Square. The post details the incident, identifies the attacker, and includes a statement from Bank of America expressing their grief.

Structure

1Headline: Bank of America VP killed in Times Square stabbing
2Victim identified as Erin Piacenti
3Details of the attack and the attacker
4Bank of America's statement on the loss

Product placement

Bank of America: (a) ACTS - it is the employer of the victim, and its email statement is quoted. Removing it would change the context of the victim's role and the bank's reaction. (b) APPEARS - its flag is shown. Removing it would not change what happens in the video. FOX BUSINESS: (b) APPEARS - it is a news outlet's logo/watermark. Removing it would not change what happens in the video. NYPD: (b) APPEARS - it is a police department logo. Removing it would not change what happens in the video. CRIME STOPPERS: (b) APPEARS - it is a tip line logo. Removing it would not change what happens in the video.

On-screen text

FOX BUSINESS BANK OF AMERICA VP KILLED IN TIMES SQUARE STABBING ATTACK »» Bank of America Vice President Erin Piacenti was one of two people killed in a high-profile stabbing in New York City's Times Square. FOX BUSINESS NYPD CRIME STOPPERS 1800-577-8477 (TIPS) • After a 911 call, NYPD officers found a 49-year-old woman wielding two knives in Times Square. • Police identified her as Pamela Cisneros of Queens. • Officers shot Cisneros, who later died at a hospital, after first firing tasers. FOX BUSINESS "We are shocked and deeply saddened by the tragic loss of our colleague. She was a valued teammate who will be greatly missed. Our hearts go out to her family and all of her loved ones," the bank wrote in an email. FOX BUSINESS

Original caption

A 32-year-old Bank of America vice president has been identified as the woman killed in a random stabbing attack in the heart of Times Square. Erin Piacenti, of Chester, New Jersey, was one of two people stabbed. Police say the attacker struck twice within roughly 20 seconds. A 68-year-old man was also wounded and is in stable condition. "We are shocked and deeply saddened by the tragic loss of our colleague," Bank of America says, calling Piacenti a "valued teammate." NYPD Commissioner Jessica Tisch describes the violence as a "random and unprovoked attack."