@foxnews — 3x breakout

Loading video…

FOX NEWS channel

@foxnews

11.8M followers · usually 39.0K views a post

Views

196.8K

Likes

5.1K

Comments

525

313

Why it worked

The post leverages the authority and reach of Donald Trump to announce a significant political nomination, generating interest through a high-profile figure and a timely political event.

Summary

This post from Donald J. Trump's official account announces his nomination of Hung Cao to be the Secretary of the Navy. Trump praises Cao as a "WARRIOR" and "Patriot," urging the Senate to confirm him quickly.

Structure

1Introduction of nomination
2Praise for Hung Cao
3Call for Senate confirmation
4Acknowledgement of Cao's current service
5Closing statement

Product placement

FOX NEWS channel: it merely APPEARS as a watermark on the image. Removing it would not change what happens in the video. Donald J. Trump: he ACTS as the author of the post. Removing him would change what happens in the video. Hung Cao: he is the subject of the post. Removing him would change what happens in the video.

On-screen text

FOX NEWS channel Donald J. Trump @realDonaldTrump I am pleased to nominate a true WARRIOR, Hung Cao, to become the next Secretary of the Navy. We need Patriots like Hung leading our Navy and Marine Corps, and I can think of no one better than him to make sure our Great Navy and Marine Corps remain the FIERCEST and BEST Force the World has ever seen. The Senate needs to confirm this Warfighter, ASAP, so he can continue the fantastic work he has been doing over the past 4 months. Thank you for your attention to this matter! President DONALD J. TRUMP

Original caption

BREAKING: President Trump nominates Hung Cao to serve as Secretary of the Navy, calling the current acting secretary a "true WARRIOR." "We need Patriots like Hung leading our Navy and Marine Corps," Trump wrote, urging the Senate to confirm Cao "ASAP." Cao has been serving as acting Navy secretary for the past four months.