What did you get from Hobonichi?

@stickerrific

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SoundTikTok sound · Morning Bossa Nova

Promoted product

Hobonichi

The official website of the Hobonichi Techo, a Life Book you can use any way you like. Read free articles about planners and more and buy the techo in a variety of sizes, formats, and fun covers. Useful products like the Drawer Pouch are also available.

14 videos14 creators

Why it worked

The video taps into the strong community and shared passion for Hobonichi planners. By showcasing real people and their genuine excitement over their purchases, it creates relatable content that resonates with other enthusiasts, encouraging engagement and potentially driving sales for the featured products and the store.

Summary

This video showcases several individuals sharing their recent purchases from Hobonichi, a stationery store. Each person proudly displays their new planners, covers, and accessories, expressing their excitement and satisfaction with their chosen items.

Structure

1Introduction asking about Hobonichi purchases
2First person shows their V&A cover and Day Free planner
3Second person shows their Hobonichi Weeks planner

Original caption

We asked some of you what you got from Hobonichi this year and it’s sooo heartwarming to see all the happy faces with your new planners ❤️🥺 Thank you thank you thank you from the bottom of our hearts 🫶🏻 It means so much to see you enjoying your new planners and sharing these little happy moments with us! #hobonichi2027 #hobonichi #hobonichiday #stickerrific

More from @stickerrific

Product placement

Hobonichi: ACTS - it is a brand of planners and stationery that is being purchased and discussed by multiple people. Removing it would change the entire focus of the video. Stickerific: ACTS - it is a store that sells stationery and art supplies, and the video is filmed there. Removing it would change the context of where the purchases were made. V&A cover: ACTS - it is a specific product being shown and discussed. Removing it would change the content of the video. Day Free: ACTS - it is a specific product being shown and discussed. Removing it would change the content of the video. Weeks: ACTS - it is a specific product being shown and discussed. Removing it would change the content of the video. Mini keychain: ACTS - it is a specific product being shown and discussed. Removing it would change the content of the video. Moomin: ACTS - it is a specific product being shown and discussed. Removing it would change the content of the video.

On-screen text

What did you get from Hobonichi? Sheep Sheep Sheep what did you get from Hobonichi I got this one V&A cover and the Day Free V&A cover and the Day Free I also got the Weeks one yay what did you get for Hobonichi so for this year I decided to get this Hobonichi Weeks so the sheep one it attracts me the most and I think this is my fourth year with Hobonichi Weeks hello I'm getting the cousin cover as well as the A5 look at how cute these guys are this is trifold and this one is the limited edition V&A cover love it so much thank you stickerific I have my V&A Weeks and the keychain I got this mini keychain for my cat this one for my sister this one for me okay I get the mega Weeks for me and some stickers and sticky notes this one is for my friend Yumi and also I got Moomin

Transcript

What did you get from Hobonichi? Sheep Sheep Sheep what did you get from Hobonichi I got this one V&A cover and the Day Free V&A cover and the Day Free I also got the Weeks one yay what did you get for Hobonichi so for this year I decided to get this Hobonichi Weeks so the sheep one it attracts me the most and I think this is my fourth year with Hobonichi Weeks hello I'm getting the cousin cover as well as the A5 look at how cute these guys are this is trifold and this one is the limited edition V&A cover love it so much thank you stickerific I have my V&A Weeks and the keychain I got this mini keychain for my cat this one for my sister this one for me okay I get the mega Weeks for me and some stickers and sticky notes this one is for my friend Yumi and also I got Moomin

Here’s a little peek at some of this year’s Hobonichi lineup that we’ll be carry