HOBONICHI PREVIEW: day 3!

@grandmother.anne

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SoundTikTok sound · original sound - grandmother.anne

Promoted product

Hobonichi Techo

The official website of the Hobonichi Techo, a Life Book you can use any way you like. Read free articles about planners and more and buy the techo in a variety of sizes, formats, and fun covers. Useful products like the Drawer Pouch are also available.

7 videos5 creators

Why it worked

The video taps into the strong community and collector culture around Hobonichi planners, showcasing exclusive and limited-edition items that generate excitement and a sense of urgency for fans.

Summary

The video previews an upcoming Hobonichi Techo store opening in Tokyo and showcases exclusive merchandise, particularly a Suica's Penguin collection. The creator highlights various items, including planners, notebooks, and a mini keychain, expressing excitement about the new store and the adorable designs.

Structure

1Introduction to Hobonichi Techo preview
2Announcement of Tokyo Station store opening
3Showcase of exclusive Suica's Penguin collection

Original caption

developing an unhealthy obsession with the mini techo as we speak 😭 #hobonichi #hobonichiweeks #hobonichicousin #journaltok

More from @grandmother.anne

Product placement

Hobonichi Techo: a brand of planners and notebooks. It ACTS as the subject of the video, with various products shown and discussed. Removing it would change the video's topic entirely. Suica's Penguin: a character that appears on exclusive Hobonichi Techo products. It merely APPEARS on the products, and removing it would not change what happens in the video.

On-screen text

LIFE の BOOK HOBONICHI TECHO STORE Tokyo Station Branch Gransta Tokyo Inside JR Tokyo Station, within the Marunouchi underground ticket gates Opening Mid-September! LIFE の BOOK HOBONICHI TECHO NEWS Tokyo Station store exclusive Suica's Penguin x Hobonichi Techo

Transcript

Today's announced the opening of a flagship store in Tokyo Japan as well as a store exclusive collection. This is really exciting. I feel like a flagship store has been on the horizon for a little while, so it's really fun that one will be opening up in mid-September. But if you are going to be in Japan mid-September onwards, here's the look at the exclusive collection that you'll be able to shop. So this is the store opening announcement. It's going to be a Gransta Tokyo, Tokyo Station inside JR Tokyo Station within the Marunouchi underground ticket gates. I'm sure there'll be more details closer to the store's opening. This is a really cute little announcement. It's going to be a Gransta Tokyo, Tokyo Station inside JR Tokyo Station. I believe this is supposed to be like the station that the store is going to be in. And there's the little penguin window. I also think this is a gorgeous color. It says Tokyo on the front which I think is really nice of it's to kind of recognize like where it's from. I would definitely consider this if I was able to go to the store. And this is a mini keychain. I'm punching can't this. This is like a mini version of the A6 cover and inside there is a little notebook that you can write in and I just think this is like so precious. If you are going to be able to go to the store, definitely pick this up just because it's so adorable. I think this is gonna become something that like people really covet, you know. Let me know what your favorite the Penguin collection I'm so curious to see. Let me know if you're gonna go to the flagship store. I'm so curious to see.