In this house, we all root for the same team.

@morebacon_please

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Promoted product

Chewychewy.com

Shop Chewy for the best pet supplies ranging from pet food, toys and treats to litter, aquariums, and pet supplements plus so much more! If you have a pet-or soon will-you've come to the right place. Shop for all of your pet needs at Chewy's online pet store. FREE shipping on orders $49+, low prices and the BEST customer service!

12 videos10 creators

Why it worked

The video leverages a relatable, high-engagement theme (sports fandom) and integrates the product as a natural extension of the creator's existing lifestyle, making the promotion feel like a helpful recommendation rather than a forced ad.

Summary

A pet owner shows off a 49ers-themed bandana for her dog purchased from Chewy. She then demonstrates how to browse and shop for various team-branded pet gear on the Chewy website.

Structure

1Creator introduces the 49ers-themed pet bandana
2Creator puts the bandana on her dog
3

Original caption

In this house, we all root for the same team… no exceptions 🏈 🐾 #ChewyPartner @Chewy

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Product placement

(a) Chewy: ACTS; the creator operates the Chewy website interface on a phone to show team gear, and explicitly states that Chewy has tons of team gear and that the viewer should shop Chewy to get their pet ready. Removing this would remove the entire promotional purpose of the video. (b) NFL: APPEARS; the NFL logo and branding appear on the pet bandana and jerseys, but the video is not promoting the NFL itself, rather the pet products sold by Chewy. (c) Littlearth: APPEARS; the brand name appears on the product listings shown on the Chewy website, but the creator is not reviewing or pitching Littlearth specifically, but rather the Chewy store. (d) ShopInstaPets: APPEARS; the brand name appears on a product listing shown on the Chewy website.

Call to action

Shop Chewy and get your furry fan game day ready.

On-screen text

IN THIS HOUSE WE ALL ROOT FOR THE SAME TEAM NO EXCEPTIONS SO CHEWY HAD TO MAKE SURE OUR FURRIEST FAN WAS GAME DAY READY JUST LOOK AT 49ERS BANDANA BECAUSE GAME DAY IS BETTER WHEN THE WHOLE FAMILY GETS IN ON IT FURRY FAMILY INCLUDED CHEWY HAS TONS OF TEAM GEAR 20% OFF GAME DAY ESSENTIALS LITTLEARTH NFL TOUGH CHEWER $20.99 SAVE 20% AT CHECKOUT +1 DEAL LITTLEARTH NFL GAME DA CAT JERSEY, BUFFALO $34.99 $22.74 TODAY WITH AUTOSHIP SAVE 20% AT CHECKOUT LITTLEARTH NFL GAME DAY & CAT JERSEY, BUFFALO $34.99 $22.74 TODAY WITH AUTOSHIP SAVE 20% AT CHECKOUT SHOPINSTAPETS ACCESSO BOW TIE, ALABAMA $11.99 ALONGSIDE YOU NOW WE'RE READY FOR FOOTBALL SEASON CHEWY GET YOUR FURRY FAN GAME DAY READY

Transcript

In this house, we all root for the same team. No exceptions. So Chewy had to make sure our furriest fan was game day ready, too. Just look at him in his 49ers bandana. Because game day is better when the whole family gets in on it, furry family included. Chewy has tons of team gear so your pet can rep right alongside you. Now we're ready for football season. Shop Chewy and get your furry fan game day ready.

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