A few weeks ago I sent Chewy a video of my cat Stella carrying her toy mice around

@k.fitzzz

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SoundTikTok sound · Sweet Heat Lightning

Promoted product

Chewychewy.com

Shop Chewy for the best pet supplies ranging from pet food, toys and treats to litter, aquariums, and pet supplements plus so much more! If you have a pet-or soon will-you've come to the right place. Shop for all of your pet needs at Chewy's online pet store. FREE shipping on orders $49+, low prices and the BEST customer service!

13 videos11 creators

Why it worked

The video leverages a high-emotion 'surprise and delight' moment from a well-known brand, which feels authentic and builds strong community trust.

Summary

A cat owner shares a video of their cat playing with a specific brand of toy mice, followed by a surprise delivery from the retailer containing their entire collection of those toys. The creator expresses gratitude for the gift and loyalty to the brand.

Structure

1Creator shares backstory of cat's toy preference
2Creator reveals unexpected package from retailer
3

Original caption

Incase you needed a reason to support @Chewy. This was completely unexpected, but my heart is so full right now, and Stella thinks she hit the lottery 💝💝 #chewychattypets #chewydelivery #cats #catsoftiktok #fyp

Unboxing the collection of cat toys

4Showing the personalized note from the brand

5Creator reaffirms brand loyalty

Product placement

(a) Chewy: ACTS; the creator says they sent a package containing a collection of toys, and the creator says they will be a customer for years. Removing this would change the video entirely as it is the central event. (b) Frisco: ACTS; the creator identifies it as the brand of toy the cat plays with and the brand of the collection sent by Chewy. Removing this would change the video as it defines the product being played with.

On-screen text

A few weeks ago I sent Chewy a video of my cat Stella carrying her toy mice around She will only play with the Chewy brand (Frisco), she won't touch anything else 🐒 Well today I got an unexpected package! Chewy sent us their ENTIRE Frisco toy mice collection 🥺 I've been a Chewy customer for years, but nothing could've prepared me for this 🥹❤️ They even sent a sweet card!! Will be a FOREVER Chewy customer!!!💕💕