My favorite part of football season is definitely

@athomewithblake

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SoundTikTok sound · original sound - athomewithblake

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+4.1K views over 4.5d · ~913/day · 5 observations

Promoted product

Red Lobster Cheddar Bay Biscuit Mix

Shell-ebrate everyday with Cheddar Bay bitings. Just add shredded cheddar and water to our legendary Cheddar Bay Biscuit® Mix, bake and top with melted…

3 videos2 creators

Why it worked

The video leverages a popular comfort food concept (football season) and a well-known, nostalgic food item (pigs in a blanket) with a simple, accessible recipe using a recognizable product, making it highly shareable and relatable.

Summary

The creator demonstrates how to make "pigs in a blanket" using Red Lobster Cheddar Bay Biscuit mix, Little Smokies, and shredded cheddar cheese. The recipe is presented as an easy and delicious game day snack.

Structure

1Introduce game day snack concept
2Showcase Red Lobster Cheddar Bay Biscuit mix
3Combine ingredients and wrap sausages
4

Original caption

NOT your basic pigs in a blanket 🏈 🌭 Little Smokies 🧀 Shredded cheddar cheese 🥖 Red Lobster Cheddar Bay Biscuit mix That’s it! Wrap them up, bake them, and you’ve got cheesy, buttery, bite-sized goodness that disappears FAST. 🤤 If you’re hosting football watch parties this season, SAVE THIS RECIPE because you’re going to want it! 🏈🙌 #GameDayFood #FootballFood #GameDaySnacks #PigsInABlanket #EasyAppetizer

More from @athomewithblake

Product placement

Red Lobster Cheddar Bay Biscuit mix: ACTS - used to make the dough for the snacks. Removing it would change what happens in the video. Little Smokies: ACTS - used as the filling for the snacks. Removing it would change what happens in the video. Cheddar cheese: ACTS - used as an ingredient in the dough for the snacks. Removing it would change what happens in the video.

Call to action

SAVE THIS RECIPE because you’re going to want it!

On-screen text

game day game day snack

Transcript

My favorite part of football season is definitely this snack, y'all. I recently shared my four ingredient sausage balls and I used the Cheddar Bay Biscuit mix from Red Lobster for those. And who doesn't love pigs in a blanket? But let's upgrade the blanket. I decided to make these. It took me a little bit to figure out how to best go about this. I would roll your dough in a ball and then flatten it out. And then the little smokies were easier to wrap. You grab that garlic butter mix before you throw away the box. These turned out so good and I ended up using them for lunches this week, but perfect for game day snack too.