apparently my lash secret decided to go 40% off

@lashtherapyaustralia

516.4K followers · usually 1.4K views a post

Views

78.5K

Likes

235

Comments

13

Shares

8

SoundTikTok sound · original sound - lashtherapyaustralia

Promoted product

Lash Therapy Australialashtherapyaustralia.com

Shop clinically proven eyelash serums and lash care products for longer, fuller, healthier-looking lashes. Peptide formulas that nourish and strengthen.

7 videos

Why it worked

The video uses a clear 'before/after' visual proof combined with a strong, time-sensitive discount incentive to drive immediate conversions.

Summary

The creator demonstrates a two-step lash routine using Lash Therapy Australia products to showcase their effectiveness. The video serves as an advertisement for their sitewide birthday sale.

Structure

1Hook announcing the 40% off sale
2Demonstration of the eyelash serum application
3Demonstration of the serum-infused mascara
4

Original caption

the lash routine behind THOSE lashes is 40% OFF 🎀 serum for the growth goals, serum-infused mascara for the finishing touch… and now the whole routine is 40% OFF 👀 shop our 6th birthday sale SITEWIDE with code BDAY40 💗🎂 consider this your sign to stock up xx #lashtherapyaustralia #sale #birthdaysale #lashserum #mascara

More from @lashtherapyaustralia

Product placement

Lash Therapy Australia Eyelash Serum (a) ACTS: operated on the eyelid as the first step of a routine. Lash Therapy Australia Iconic Serum Mascara (a) ACTS: operated on the lashes to show the result. Removing these would change the video entirely as they are the subject.

Call to action

Shop my lash routine now USING CODE BDAY40

On-screen text

40% apparently my lash secret decided to go 40% off EYELASH SERUM the first step in my lash routine... always USE CODE: BDAY40 ICONIC SERUM MASCARA the fact it's serum infused makes it even better THE PROOF Shop my lash routine now USING CODE BDAY40

Transcript

apparently my lash secret decided to go 40% off. Eyelash serum, the first step in my lash routine... always. Use code BDAY40. Iconic serum mascara, the fact it's serum infused makes it even better. Use code BDAY40. The proof. Shop my lash routine now using code BDAY40.