The projector people THINK we sell...

@drivegoal.co.uk

3.8K followers · usually 3.8K views a post

Views

78.0K

Likes

380

Comments

7

Shares

47

SoundTikTok sound · original sound - drivegoal.co.uk

Promoted product

DriveGoal Car Door Projector

2000+ satisfied fans🇬🇧⭐️

3 videos

Why it worked

The video uses a common marketing tactic of contrasting a perceived, possibly inferior, product with the actual, superior product being sold. The use of a popular football team's logo adds an element of fan appeal, driving engagement.

Summary

The video contrasts a DIY cardboard projector with a real car door projector that displays the Manchester United logo. It highlights the actual product sold by DriveGoal, implying a difference between public perception and reality.

Structure

1Showing a DIY cardboard projector
2Demonstrating the DIY projector projecting a logo
3Introducing the actual product (car door projector)
4Demonstrating the car door projector projecting the Manchester United logo

Original caption

Link to buy the projector on my profile🤫🔗 #football #car #projector #Uk #manchesterunited

More from @drivegoal.co.uk

Product placement

Manchester United logo: APPEARS - a logo projected onto the ground. Removing it would not change what happens in the video. DriveGoal: ACTS - the company that sells the car door projector. Removing it would change what happens in the video as it is the seller of the product. DriveGoal car door projector: ACTS - a device that projects the Manchester United logo onto the ground when the car door is opened. Removing it would change what happens in the video as it is the product being demonstrated.