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All breakouts
503Talking HeadPOV / Skit hookEducation
Hook
POV you decided
@marlacatheriine
299.1K followers · usually 22.9K views a post
Views
11.4M
Likes
1.9M
Comments
5.5K
Shares
169.1K
View velocity
+10.5M views over 6.8d · ~1.5M/day · 7 observations
Why it worked
The video uses a relatable and humorous scenario (a bad passport photo) to create a strong emotional connection with viewers, leading to high engagement.
Summary
The video shows a young woman in a pink hoodie looking frustrated. It then cuts to a close-up of a US passport with a photo of the woman, who appears to be wearing an orange shirt, with the text "it's giving mugshot" overlaid.
Structure
- 1Woman in hoodie looking frustrated
- 2Close-up of passport photo
- 3Text overlay comparing photo to a mugshot
On-screen text
POV you decided
to wear orange to get your
passport photo taken
it's giving mugshot
Original caption
in my defense it was a coral jacket 😭
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