Why it worked
The video taps into the popular "dupe" trend, appealing to viewers looking for affordable alternatives to high-end fashion items. The clear price comparison and visual similarities between the two jackets make the value proposition very strong.
Summary
The creator compares a Free People jacket to a similar jacket found at Costco. She highlights the significant price difference, noting that while she prefers the Free People jacket's style, the Costco version is a much better value.