DUPE

@marlacatheriine

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SoundTikTok sound · I Knew It I Knew You Official Instrumental

View velocity

+12.3K views over 14.8d · ~833/day · 13 observations

Promoted product

Costco Women's Quilted Jacket

Why it worked

The video taps into the popular "dupe" trend, appealing to viewers looking for affordable alternatives to high-end fashion items. The clear price comparison and visual similarities between the two jackets make the value proposition very strong.

Summary

The creator compares a Free People jacket to a similar jacket found at Costco. She highlights the significant price difference, noting that while she prefers the Free People jacket's style, the Costco version is a much better value.

Structure

1Introduction of the "dupe or don't" concept
2Showcasing the original Free People jacket and its price
3Visiting Costco to find a similar jacket
4Comparing the two jackets and their materials
5

Original caption

drumroll please… 🥁🍿 we have a dupe!! 💸🌟 while I prefer the slouchiness of the free people coat, I like the costco price much better!! 🤭 #costco #dupeordont #budget #savingmoney #dupe

More from @marlacatheriine

Product placement

Free People: ACTS - This is the original brand of the jacket being reviewed. Removing it would change the context of the comparison. It is not merely appearing. FP Movement: ACTS - This is a sub-brand of Free People, and is shown as the brand of the original jacket. Removing it would change the context of the comparison. It is not merely appearing. Costco: ACTS - This is the retailer where the dupe jacket was found and is being compared to the original. Removing it would change the context of the comparison. It is not merely appearing. Women's Quilted Jacket: ACTS - This is the name of the jacket sold at Costco. Removing it would change the context of the comparison. It is not merely appearing.

On-screen text

DUPE OR DON'T free people $198 FP Movement Fill: 100% Polyester Shell: 100% Nylon Lining: 100% Nylon Costco Fill: 100% Polyester Shell: 100% Nylon Lining: 100% Polyester Costco $24.99 FP Movement Costco $24.99

Transcript

drumroll please… 🥁🍿 we have a dupe!! 💸🌟 while I prefer the slouchiness of the free people coat, I like the costco price much better!! 🤭 #costco #dupeordont #budget #savingmoney #dupe