just paid the

@nicolejohnseyburke

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SoundTikTok sound · original sound - nicolejohnseyburke

Promoted product

Biz36

Why it worked

The video leverages a relatable and often stressful topic (college tuition) and contrasts it with the surprising success of a mother's entrepreneurial venture. The son's genuine reactions and the mother's clear explanation of her business results create an engaging narrative that highlights the potential of online courses.

Summary

A mother shares her son's reaction to the success of her online course, "Biz36," which she created to help women start businesses. She reveals that the course generated $92,000 in its first launch and led to 291 total sign-ups, significantly contributing to her son's Vandy tuition.

Structure

1Introduction of the topic: paying for son's tuition
2Mother explains her $297 challenge and course 'Biz36'
3Son's initial guess about tuition cost
4Reveal of the actual tuition cost ($46,000)
5

Original caption

Picked up B from @vanderbiltu for Labor Day weekend, bought him some @chickfila and then wanted to see if he was impressed with my launch What do you think of his response!? 🤔 Sooo many thanks to all my biz builders inside Biz36 Seeing all you’re building already makes me sooo excited for you $88k down, just about $1.5 million more to go! #mom #entrepreneur #collegefund #college

More from @nicolejohnseyburke

Product placement

Vandy (Vanderbilt University) ACTS - it is the university the son is attending, and its tuition cost is a key part of the video's narrative. Removing it would change the video's topic. Chick-fil-A APPEARS - it is a restaurant where the mother bought food for her son. Removing it would not change what happens in the video. Biz36 ACTS - it is a course created by the mother that helps women start businesses. Removing it would change the video's topic. Gardenary APPEARS - it is the mother's 7-figure founder company, mentioned in her bio. Removing it would not change what happens in the video.

On-screen text

just paid the first Bill for your first semester at Vandy to guess how much it three bucks a little bit more than semester was $46,000 whoa to tell Instagram videos created this little course called biz 36 it would be cool help moms start like mine think that I made enough to pay for your first year results right here um probably really launches usually go pretty well 90 made $92,000 in one launch hmm this off my hey Nicole Burke account totally brand new this isn't gardening oh oh um made like 40 k 1,456 leads do you know what that means you had like yeah how many and then guess how many people enrolled first day what the but probably um like 5% so like seven what 70 wow that's literally right seriously? Let's go was 77 people joined in the first 24 hours OK so um to guess how many people enrolled after the 77 people enrolled out of the 1,456 leads your interesting I would expect like 15% 20 210 wow was that right again oh my gosh wait how did you pick that I don't know figured like it would be open for like a longer amount of time expect like 140 but then you mentioned the so I was so it probably did better so like 2 10 I don't know really lucky I guess that is weird you are so good at there were 291 people who signed up total the 77 it was basically another 214 people oh my gosh $88,587 yeah slightly yeah slightly under 90 yeah so I $92 k and I got 88 k all the way pretty good you're gonna graduate from Vandy and make $88,000 hour yeah that's what I'm

Transcript

just paid the first Bill for your first semester at Vandy to guess how much it three bucks a little bit more than semester was $46,000 whoa to tell Instagram videos created this little course called biz 36 it would be cool help moms start like mine think that I made enough to pay for your first year results right here um probably really launches usually go pretty well 90 made $92,000 in one launch hmm this off my hey Nicole Burke account totally brand new this isn't gardening oh oh um made like 40 k 1,456 leads do you know what that means you had like yeah how many and then guess how many people enrolled first day what the but probably um like 5% so like seven what 70 wow that's literally right seriously? Let's go was 77 people joined in the first 24 hours OK so um to guess how many people enrolled after the 77 people enrolled out of the 1,456 leads your interesting I would expect like 15% 20 210 wow was that right again oh my gosh wait how did you pick that I don't know figured like it would be open for like a longer amount of time expect like 140 but then you mentioned the so I was so it probably did better so like 210 I don't know I just got really lucky I guess that is weird you are so good at there were 291 people who signed up total the 77 it was basically another 214 people oh my gosh $88,587 yeah slightly yeah slightly under 90 k yeah so I $92 k and I got 88 k all the way there pretty good you're gonna graduate from Vandy and make $88,000 hour yeah that's what I'm