@thejamiebrindle — 72x breakout

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New Freelancer I quoted $600 for a full rebrand,

@thejamiebrindle

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Why it worked

The video resonates with freelancers who struggle with pricing by highlighting a common mistake and offering a practical, actionable solution to a relatable problem.

Summary

A new freelancer shares their frustration about being ghosted after quoting $600 for a rebrand. A "pro" advises that underpricing signals a lack of expertise and that clients buy certainty, not time. The pro then explains how to calculate a baseline price by considering desired income, project capacity, and the cost of hiring someone else.

Structure

1Freelancer quotes low price and gets ghosted
2Pro questions the low price
3Pro explains clients buy certainty, not time
4Pro explains how to calculate a baseline price

On-screen text

New Freelancer I quoted $600 for a full rebrand, and they ghosted me again. Pro Well, what made you pick $600? New Freelancer Ehh... it felt reasonable. I didn't wanna scare them off. Pro You didn't scare them you just made them think you weren't the expert. New Freelancer But I am the expert. Pro Then price like one. Clients don't buy time. They buy certainty. New Freelancer Okay, so what should I charge? Start by figuring out your baseline. Pro Take the income you want to make this year. Divide it by how many projects you can actually handle. Then add what it would cost to hire someone else to do the job. That's your floor. Work from there. Pro What about the other client you talked to last week?

Original caption

The fastest way to lose a client? Charge a “reasonable” price. Reasonable doesn’t signal value. It signals risk. When you underprice, clients don’t think, “What a deal.” They think, “This person isn’t the expert.” Here’s the truth: clients don’t buy your time. They buy certainty. And certainty has a price. So how do you set it? Take the income you want this year. Divide it by the number of projects you can realistically handle. Add what it would cost to hire someone else to deliver. That’s your baseline. Work from there. Freelancers don’t get ghosted because they charge too much. They get ghosted because they don’t look like the safest bet. P.S. Follow me for more practical steps to build a strong, sustainable freelance business.