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FOX NEWS channel

@foxnews

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Why it worked

The video leverages the emotional weight of the 9/11 anniversary and the direct plea from victims' families to create a compelling narrative that resonates with a broad audience, driving engagement through shared sentiment and a clear call for action against a public figure.

Summary

Families of 9/11 victims are pleading with NYC Mayor Zohran Mamdani to not attend the 25th anniversary memorial ceremony at the World Trade Center. They have gathered over 100,000 signatures on a petition, stating their opposition is due to his policies and public positions, not his religion or background.

Structure

1Families gather for a press conference
2A woman reads a statement about the 25th anniversary
3A man speaks, asking the Mayor to respect the private nature of the ceremony
4The families emphasize their opposition is policy-based

Product placement

FOX NEWS channel: APPEARS - a watermark/logo in the bottom left corner. Removing it would not change what happens in the video.

On-screen text

FOX NEWS channel No Day Shall Erase You From The Memory Of Time PLEASE DO 25TH ANNIVERSARY SEPTEMBER 11 COMMEMORATION AT THE WORLD TRADE CENTER. OUR PETITION IS NOT ABOUT MAYOR MAMDANI'S RELIGION OR WHERE HE CAME FROM. IT IS STRICTLY ABOUT THE POLICIES HAS TODAY. SO WE ARE ASKING HIM TO RESPECT THE FACT THAT THAT TRAUMA IS REVIVED DURING IT IS A PRIVATE CEREMONY. IT IS NOT A PUBLIC CEREMONY. MAYOR MAMDANI, PLEASE DO NOT COME!

Original caption

9/11 families are pleading with NYC Mayor Zohran Mamdani to stay away from the 25th anniversary memorial ceremony at the World Trade Center. Over 100,000 others have joined them, signing a petition calling for Mamdani to keep his distance on the solemn anniversary. Organizers point to Mamdani's policies, public positions, and association with radical political figures as the reason they don't want him there. The families stress their opposition has nothing to do with Mamdani's religion or background, saying their concern is strictly about his policies.