Hills I will die on after 12 years in the enterprise technology industry

Hills I will die on after 12 years in the enterprise technology industry 1. AI-First Isn't a Strategy Starting with "Where can we use AI?" puts the technology before people and process. Start with where your people have real problems, then decide whether AI is the right way to get there. We treat go-live like the finish line but it literally just means the technology is live. For an implementation to be a success people have to adopt it, processes have to adjust, and you have to move through the J-Curve of change to realize any value. 2. Go-Live Is the Middle, Not the End 3. FOMO Gets Technology Funded, but It Won't Make It Successful Fear of missing out is used as a trigger to get you to act quickly, but urgency isn't a use case. Shiny object hunting with no purpose leads to a lack of adoption and a much smaller ROI than was promised during the sales cycle. 4. Digital Literacy Matters More Than Knowing How to Use the Latest Tool You don't need to be a developer (or the best vibe coder in the land). The ability to understand what technology can do, what it can't do, where you should bring it into your business to solve problems, and what questions to ask will last a lot longer. 5. Technology probably isn't the Problem. It Just Amplifies What Was Wrong in the First Place. Broken processes don't magically get good when you add technology. Technology is an amplifier. Make sure you're amplifying the right things. Looking for a speaker to share the hard truths? Reach out and let's talk about your event