Why it worked
The video likely resonated with a specific niche audience by directly addressing the often unspoken struggles of new motherhood, particularly for older first-time mothers, creating an immediate sense of connection and validation.
Summary
A woman leans her head on her hand with a tired expression, while on-screen text addresses older first-time mothers who are feeling overstimulated, triggered, guilty, and confused. The text states that the account is for them.
Structure
- 1Woman appears tired and overstimulated.
- 2On-screen text addresses older first-time moms.
- 3Text describes feelings of overstimulation, guilt, and confusion.
- 4Text declares the account is for this audience.
On-screen text
To the older first time moms who desperately wanted kids- finally got them- and you're overstimulated AF and triggered all the time and feeling so much guilt and confused about it all-
This account is for you.