@chasemartinezmusic — 84x breakout

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OOH, SORRY TO

@chasemartinezmusic

83.4K followers · usually 3.4K views a post

Views

272.3K

Likes

25.0K

Comments

1.4K

7.8K

View velocity

+68.6K views over 6.2d · ~11.1K/day · 6 observations

Promoted product

Chase Martinez's Spotify profile

Why it worked

The creator leverages a common user behavior (doomscrolling) and offers a low-effort way for viewers to help him (copying the link), which can lead to increased engagement and visibility for his music.

Summary

A musician named Chase Martinez asks viewers to copy the link to his Spotify profile, even if they don't like his music, to help him find his target audience. He introduces himself and shows his Spotify profile.

Structure

1Interruption of doomscrolling
2Request to listen for 10 seconds
3Request to copy link
4Introduction of Chase Martinez
5Showcase of Spotify profile

Product placement

Spotify: Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from creators all over the world. It ACTS as the platform where Chase Martinez's music is available. Removing it would change where the music is accessible.

Call to action

just press copy link

On-screen text

OOH, SORRY TO DOOMSCROLLING, I WAS KINDA STICK AROUND FOR 10 SECONDS TO AND EVEN IF YOU DON'T LIKE IT, JUST PRESS COPY LINK, IT WOULD MEAN THE ABSOLUTE WORLD TO ME I'M A SMALL AND I'M CURRENTLY REALLY STRUGGLING TRYING TO FIND MY TARGET AUDIENCE, HELP ME OUT LIKE CRAZY. A LITTLE CURIOUS TO LISTEN TO SOUNDS LIKE, LIKE TO INTRODUCE MYSELF. HI, I'M CHASE MARTINEZ, AND THIS IS MY SPOTIFY.

Original caption

‘MISBEHAVE’ Stream now on Spotify! Hi 👋🏼 I’m Chase, I have this dream to be the next biggest thing! So if you’re reading this, ur officially an OG 🙂‍↔️ if ur new here pls make urself at home! 🏡hope you enjoy my music 💿 and I hope you join me on my journey 🙏🏽 I promise it’ll be worth the ride🎢 lemme know where you’re listening from!🌍