it's okay. you

@chasemartinezmusic

104.2K followers · usually 5.4K views a post

Views

131.7K

Likes

15.8K

Comments

1.5K

Shares

4.4K

SoundTikTok sound · original sound - chasemartinezmusic

Promoted product

Spotifyspotify.com

Spotify is a digital music service that gives you access to millions of songs.

18 videos14 creators

Why it worked

The creator leverages a common viewer behavior (scrolling) to create an engaging hook and then makes a direct, personal appeal for support, framing the request as a genuine need from a small artist. This emotional connection and clear, simple call to action likely resonated with viewers.

Summary

A musician named Chase Martinez is struggling to find an audience for his music. He asks viewers to share his Spotify link with a friend, explaining that it would mean the world to him as a small artist. He then introduces himself and shows his Spotify profile.

Structure

1Acknowledges viewer might scroll
2Asks for help promoting music
3Explains struggle to find audience

Original caption

'MISBEHAVE' Stream now on Spotify! #newartist #smallartistcheck #targetaudienceforyou #singer #fyp

More from @chasemartinezmusic

Product placement

Lakers logo on hoodie (appears, does not act, removing it does not change video); Naruto plushie (appears, does not act, removing it does not change video); Spotify (acts, user shows their Spotify profile, removing it would change video)

Call to action

copy this link and maybe share it with one friend

On-screen text

it's okay. you can scroll. still here, huh? you wanna help me out? here's the thing. i am currently struggling, an audience for my music. i don't have to like, comment or anything but if you copy this link and maybe share it with one friend, it would genuinely mean the world to me. i'm a small artist, so this me out like crazy. interested in listening to my music, then i would like to introduce myself. hi, i'm chase MARTINEZ, and this is my Spotify.

Transcript

it's okay. you can scroll. it's okay. you can scroll. still here, huh? you wanna help me out? here's the thing. i am currently struggling, trying to find an audience for my music. i don't have to like, comment or anything. but if you copy this link and maybe share it with one friend, it would genuinely mean the world to me. i'm a small artist, so this me out like crazy. and if you're interested in listening to my music, then i would like to introduce myself. hi, i'm Chase Martinez, and this is my Spotify.