BEAUTY CREW APPROVED MY AFTER-WORK BEAUTY REFRESH

@macys

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SoundTikTok sound · original sound - macys

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video effectively uses a "get ready with me" format, showcasing popular beauty products in a relatable context (girls' night out). The clear demonstration of each product's application and the final polished look, combined with the explicit mention of Macy's as the retailer, creates a strong soft-sell appeal for the featured items.

Summary

A beauty influencer demonstrates an "after-work beauty refresh" for a girls' night out, using various makeup products from MAC, Make Up For Ever, Laura Mercier, and NARS, all available at Macy's. The video showcases a step-by-step application of eyeliner, eyeshadow, blush, setting powder, bronzer, and lip products to achieve a polished evening look.

Structure

1Introduction and setting the scene for a girls' night
2Applying eye makeup with MAC eyeliner and Make Up For Ever palette
3Adding blush with MAC Glow Play

Original caption

Dinner plans after work? 💄@MakiyahMichelle shows us how she gets ready with a few beauty favorites from Macy’s.

More from @macys

Product placement

MAC EYE KOHL EYELINER (ACTS - used to apply eyeliner, changes appearance, removing it would change the look) MAKE UP FOR EVER ARTIST TO GO PALETTES (ACTS - used to apply eyeshadow, changes appearance, removing it would change the look) MAC GLOW PLAY CUSHIONY BLUSH (ACTS - used to apply blush, changes appearance, removing it would change the look) LAURA MERCIER MINI TRANSLUCENT LOOSE SETTING POWDER (ACTS - used to set makeup, changes appearance, removing it would change the look) NARS TALC-FREE LAGUNA BRONZING POWDER (ACTS - used to contour/bronze, changes appearance, removing it would change the look) MAC LIP LINER PENCIL (ACTS - used to line lips, changes appearance, removing it would change the look) MACY'S (APPEARS - mentioned as the retailer, removing it would not change the video's content but would remove context of where to buy) MAC LIPGLASS AIR NON-STICKY LIP GLOSS (ACTS - used to apply lip gloss, changes appearance, removing it would change the look)

Call to action

Shop for Desk-to-Dinner Beauty at Macy's

On-screen text

BEAUTY CREW APPROVED MY AFTER-WORK BEAUTY REFRESH MAC EYE KOHL EYELINER COSTA RICHE MAKE UP FOR EVER ARTIST TO GO PALETTES ANYWHERE CAFFEINE MAC Glow PLAY CUSHIONY BLUSH PLUSH PEPPER LAURA MERCIER MINI TRANSLUCENT LOOSE SETTING POWDER NARS TALC-FREE LAGUNA BRONZING POWDER SHADE 06 MAC LIP LINER PENCIL CHESTNUT MAC LIPGLASS AIR NON-STICKY LIP GLOSS MAUVEMENT SHOP FOR DESK-TO-DINNER BEAUTY at Macy's

Transcript

After day-to-day meanings, it's only right we do a girls night. Which means I'm bringing my look from day to night with all my faves from Macy's. The first step is always to bring drama to the eyes. So I'm using this liner from MAC in the shade Costa Riche. And my Make Up For Ever palette with these chocolate browns. This is going to bring us drama and warmth. Blush is always one of the first things to fade, so of course we have to touch up. Today I'm using Plush Pepper from MAC. I feel like this was the prettiest color for this look. It's just such a gorgeous berry tone. And to get my airbrush finish back, I'm going in with my Laura Mercier Translucent Powder. This is going to get rid of all the oil. And because it's girls night, I always want to look a little bit more snatched. So I'm taking my NARS Laguna Bronzing Powder in shade 06. I'm taking this to make us look more chiseled and give us more dimension. Of course, we need a good lippy. So I have to use my go-to combo right now, which is MAC's Chestnut liner and gloss in the shade Mauvement. And just like that, we're ready for a night out with the girls.