BEAUTY CREW APPROVED QUICK FIVE-MINUTE MAKEUP LOOK

@macys

645.6K followers · usually 3.0K views a post

Views

7.8M

Likes

2.6K

Comments

80

Shares

90

SoundTikTok sound · original sound - macys

View velocity

+78 views over 6.2d · ~13/day · 6 observations

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video demonstrates a quick and achievable makeup routine using popular, recognizable brands, appealing to viewers looking for time-saving beauty tips. The 'in-car' application aspect adds a relatable and practical element.

Summary

The creator visits Macy's to quickly purchase makeup products for a five-minute makeup routine. The video showcases the application of various makeup items, culminating in a completed look that can be done on the go.

Structure

1Shopping at Macy's for makeup
2Applying brow gel
3Applying concealer
4Contouring with stick

Original caption

Need to get ready in a rush? Head to Macy's!💄@Alexa picked up her all makeup faves and went from shopping bag to full glam in five minutes.

More from @macys

Product placement

Macy's: APPEARS - a department store. Removing it would change what happens in the video because the creator is shopping there. Benefit Cosmetics 24-HR Brow Setter Clear Eyebrow Gel: ACTS - used to set eyebrows. Removing it would change the video because the creator would not be using it. Estée Lauder Double Wear Stay-In-Place 24-Hour Concealer: ACTS - used to conceal under eyes and on face. Removing it would change the video because the creator would not be using it. NARS The Multiple Sculpting Stick Palm Cove: ACTS - used for contouring. Removing it would change the video because the creator would not be using it. Yves Saint Laurent All Hours Hyper Finish Setting Powder, 11 Universal: ACTS - used to set makeup. Removing it would change the video because the creator would not be using it. Yves Saint Laurent Make Me Blush Buildable Powder Blush, 12 Honey Moon: ACTS - used to apply blush. Removing it would change the video because the creator would not be using it. Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara: ACTS - used to apply mascara. Removing it would change the video because the creator would not be using it. Kylie Cosmetics Precision Pout Lip Liner Pencil, Moody Nude: ACTS - used to line lips. Removing it would change the video because the creator would not be using it. Kiko Milano 3D Hydra Xtreme Lip Gloss 03 Cocoaquake: ACTS - used to apply lip gloss. Removing it would change the video because the creator would not be using it. Urban Decay All Nighter Setting Spray: ACTS - used to set makeup. Removing it would change the video because the creator would not be using it.

Call to action

Head to Macy's.

On-screen text

BEAUTY CREW APPROVED QUICK FIVE-MINUTE MAKEUP LOOK BENEFIT COSMETICS 24-HR BROW SETTER CLEAR EYEBROW GEL Estée Lauder DOUBLE WEAR STAY-IN-PLACE 24-HOUR CONCEALER NARS THE MULTIPLE SCULPTING STICK PALM COVE YVES SAINT LAURENT ALL HOURS HYPER FINISH SETTING POWDER, 11 UNIVERSAL YVES SAINT LAURENT MAKE ME BLUSH BUILDABLE POWDER BLUSH, 12 HONEY MOON Lancôme LASH IDÔLE LASH-LIFTING & VOLUMIZING MASCARA KYLIE COSMETICS PRECISION POUT LIP LINER PENCIL, MOODY NUDE KIKO MILANO 3D HYDRA XTREME LIP GLOSS 03 COCOAQUAKE URBAN DECAY ALL NIGHTER SETTING SPRAY

Transcript

I had some last minute plans come up and I had zero makeup on so I ran to Macy's because I definitely needed some things to help me achieve a quick makeup look I could do in the car. And that is my 5-minute makeup routine. If you're low on time, head to Macy's.