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SoundTikTok sound · original sound - californiapost

Promoted product

Morgan & Morgan

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2 videos2 creators

Why it worked

The video combines a shocking news event with a prominent advertisement for a law firm, creating a native mention that leverages the urgency and public interest in the news to promote legal services.

Summary

A news report details a fatal collision involving a Los Angeles Metro bus and a Ford Expedition. The driver of the Expedition, who was involved in a prior incident, is facing murder charges following the crash that resulted in two fatalities.

Structure

1Introduction of the incident and suspect
2Visuals of the crash site with emergency responders
3Close-ups of the damaged vehicles and bus
4

Original caption

The driver who hit a LA Metro bus on Tuesday will be arrested on suspicion of murder after the collision killed two people, police said. Read more at the link in bio.

More from @californiapost

Product placement

Facebook: It merely appears as a watermark in the top left corner of the screen. Removing it would not change what happens in the video. LA Metro bus: It acts as the vehicle that was crashed into. Removing it would change what happens in the video. Ford Expedition: It acts as the vehicle that crashed into the bus. Removing it would change what happens in the video. CALIFORNIA POST: It acts as the news source reporting on the incident. Removing it would change what happens in the video. KNN.NEWS: It merely appears as a watermark in the top right corner of the screen. Removing it would not change what happens in the video. Morgan & Morgan: It acts as an advertiser on the bus, promoting their law firm. Removing it would not change what happens in the video. 7-Eleven: It merely appears as a sign in the background. Removing it would not change what happens in the video. Extra Space Storage: It merely appears as a sign in the background. Removing it would not change what happens in the video.

Call to action

On-screen text

Facebook Driver who smashed into LA bus before helicopter crashed to be arrested on suspicion of murder CALIFORNIA POST Metro KNN.NEWS Nation's Largest Clean-Air Fleet EXPEDITION 9CGOM851 Metro Local 373.GO.METRO metro.net M CA 37363 Metro Nation's Largest Clean-Air Fleet FORTHPEOPLE.COM MORGAN & MORGAN CALIFORNIA, LLP LOS ANGELES, MORGAN & MORGAN FLORIDA, LLP AND TENNESSEE ARE REGISTERED TO PRACTICE LAW IN CALIFORNIA. MORGAN & MORGAN WILL REPRESENT CLIENTS IN ALL LEGAL MATTERS. DIAL LAW AMERICA'S LARGEST INJURY LAW FIRM 7-ELEVEN ExtraSpace Storage CALIFORNIA POST