3 HOUR RAINY DAY DEEP CLEAN

@katelynmariedanie6

25.1K followers · usually 836 views a post

Views

392.3K

Likes

31.8K

Comments

236

Shares

191

SoundTikTok sound · snow on the beach

Promoted product

Lysol Mold & Mildew Remover

Read reviews and buy Lysol Unscented Mold & Mildew Remover with Bleach Bathroom Cleaning Spray - 32 fl oz at Target. Choose from contactless Same Day Delivery, Drive Up and more.

Why it worked

The video uses the popular 'deep clean' aesthetic and satisfying cleaning process to keep viewers engaged, while naturally integrating branded products into the workflow.

Summary

A creator performs a deep clean of her home, including the bathroom and bedroom, while set to music. During the cleaning process, she specifically showcases and uses a bottle of Lysol Mold & Mildew Remover to clean her shower.

Structure

1Introduction to the deep clean
2Cleaning the laundry room and bathroom
3Showcasing and using the Lysol cleaner in the shower
4Cleaning the bedroom and organizing items

Original caption

Happy Thursday 🤎 #deepclean

More from @katelynmariedanie6

Product placement

Azo (a) ACTS: the creator picks up a box of Azo, which is a brand of urinary health products, and puts it away in a drawer. This is a product placement of a specific health item. Lysol (a) ACTS: the creator holds up a bottle of Lysol Mold & Mildew Remover, points to it, and then uses it to clean the shower. This is a product placement of a specific cleaning tool. CeraVe (a) ACTS: a bottle of CeraVe skincare is visible on the shower bench while the creator is cleaning. It is part of the items being moved and organized. Removing these would change the specific items shown in the cleaning process.