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Families identify victims of devastating Chatsworth Metro bus crash

@cbsla

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445.3K

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69.9K

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Why it worked

The video likely resonated with viewers due to its focus on the human element of a tragedy, highlighting the personal stories and grief of the victims' families. This emotional connection can drive engagement and shares.

Summary

This video reports on the deaths of Daniel Castillo and Gage Weida, who were killed in a devastating Metro bus crash in Chatsworth. Their families are mourning their loss and sharing memories of their loved ones.

Structure

1Introduction to the Chatsworth Metro bus crash and its victims
2Tribute to Daniel Castillo
3Tribute to Gage Weida
4Families focusing on love and memories amidst devastation

Product placement

CBS LA: (a) it ACTS - it is the news outlet producing this video, and its logo appears throughout. Removing it would change what happens in the video. (b) it merely APPEARS - its logo appears in the corner of the screen. Removing it would not change what happens in the video.

Call to action

Tap the link above to hear from the families, who say they're thankful for the empathy they've received from total strangers, and each is working to raise money t

On-screen text

Families identify victims of devastating Chatsworth Metro bus crash CBS LA 46-year-old Daniel Castillo "My dad was an amazing person. He had a way of bringing so much laughter and light into every single person's lives," -Johanna Castillo, Daniel's daughter Castillo family 31-year-old Gage Weida "He's just got a heart of gold. Gage is just a big teddy bear who loved everybody, loved life and was just doing his thing," -Jeffrey Weida, Gage's father Weida family

Original caption

Family members of the two men who were killed on Tuesday afternoon when a driver plowed into the side of a Los Angeles Metro bus in Chatsworth are working through the devastation by focusing on the decades of love they shared. The victims have been identified by their families as 46-year-old Daniel Castillo and 31-year-old Gage Weida. Tap the link above to hear from the families, who say they're thankful for the empathy they've received from total strangers, and each is working to raise money to cover funeral costs.