Girl whatever, you're literally on set with Figs.

@stephinguyen

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SoundTikTok sound · original sound - moppetbrandname

Promoted product

Figs

Shop FIGS for comfortable designer scrubs and medical apparel that’s 100% awesome. Tons of colors and fashionable styles. Get ready to love your scrubs!

7 videos7 creators

Why it worked

The video leverages a 'behind-the-scenes' aesthetic to make the product placement feel like a natural part of the creator's professional life, rather than a forced advertisement.

Summary

The creator showcases herself on a professional set wearing Figs scrubs, highlighting the brand's iconic status in the medical field. The video serves as a lifestyle promotion for the brand's apparel.

Structure

1Creator addresses a comment about being on set
2Camera pans to reveal the professional filming environment
3Creator walks through the set wearing pink Figs scrubs
4Final shot emphasizes the brand's presence in a professional medical setting

Original caption

when the vision board comes to life 💗 @wearfigs #figsambassador #livingthedream #pinkscrubs #breastcancerawarenessmonth #wearfigs

More from @stephinguyen

Product placement

Figs: The brand of scrubs worn by the creator and others on set. It ACTS as the clothing being showcased and the subject of the video's narrative. Removing it would change the entire premise of the video.