00:00

@immaturecharlie

43.4K followers · usually 6.7K views a post

Views

138.3K

Likes

11.3K

Comments

32

Shares

1.6K

SoundTikTok sound · Chopin Nocturne No. 2 Piano Playing

Why it worked

The video likely performed well due to its "life hack" nature, revealing a hidden or little-known feature of a ubiquitous device (iPhone). This creates a sense of shared discovery and provides immediate value to viewers who may not have known about this functionality.

Summary

The creator demonstrates a little-known iPhone feature where holding down the mute button puts the call on hold. They express surprise that they had not discovered this functionality in their 27 years of using an iPhone.

Structure

1Introduction of a surprising iPhone feature
2Demonstration of holding the mute button
3Call goes on hold
4Creator expresses disbelief at not knowing this feature
5Mention of using iPhone for 27 years

On-screen text

00:06 Mumzy 00:07 Mumzy 00:08 Mumzy 00:09 Mumzy 00:10 Mumzy HOLD Mumzy HOLD Mumzy HOLD Mumzy HOLD Mumzy HOLD Mumzy

Transcript

00:00 Listen, why didn't nobody tell me that if you hold down the mute button, hold it for like a couple seconds, it can actually go on hold. I never knew this in like all 27 years of me using an iPhone.