Consider @Charli XCX and @Emrata your official #VMAs hype squad! 📣

The video likely worked due to the celebrity presence of Charli XCX and Emily Ratajkowski, who are known for their engaging social media presence. The split-screen format and the energetic reactions of the crowd create a dynamic and attention-grabbing visual.

The video shows a split screen. The top screen shows a crowd of people, including Charli XCX and Emily Ratajkowski, reacting to something happening off-screen. The bottom screen shows a group of young men in white shirts and ties, some of whom are looking at the camera.