ALEX WARREN

@mtv

10.9M followers · usually 11.0K views a post

Views

2.8M

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11.7K

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46

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153

SoundTikTok sound · original sound - mtv

View velocity

+2.3M views over 3.1d · ~726.3K/day · 4 observations

Promoted product

MTV Video Music Awardsmtv.com

The MTV VMAs 2025 celebrates the year's biggest artists and music videos with performances, honors and more, airing on CBS.

2 videos

Why it worked

The video leverages the emotional connection fans have with artists, using Alex Warren's personal story and performance footage to create an engaging narrative that naturally leads to a call to action for the MTV Video Music Awards.

Summary

This video highlights musician Alex Warren's journey after winning Best New Artist, emphasizing his continued drive and the surreal feeling of performing for large crowds. It encourages viewers to vote for this year's Best New Artist nominees at vote.mtv.com.

Structure

1Introduction of Alex Warren and his past win
2Warren reflects on his career momentum
3Scenes of live performance and crowd reaction
4

Original caption

Winning Best New Artist was a breakout moment for @Alex Warren, and he hasn’t slowed down since. Now it’s time to recognize this year’s nominees, who are only just getting started. 👏 #ad Cast your vote at vote.mtv.com and see who wins LIVE September 27th on @CBS and @Paramount+ 🎵

More from @mtv

Product placement

Alex Warren ACTS - he is a musician who performs and is recognized for his artistry. His music and performances are the subject of the video. Removing his name would change what happens in the video. MTV ACTS - it is the organizer of the Video Music Awards and presents the event. Removing its name would change what happens in the video. CBS ACTS - it is a presenter of the Video Music Awards. Removing its name would change what happens in the video. Paramount+ ACTS - it is a streaming service for the Video Music Awards. Removing its name would change what happens in the video. The General ACTS - it is a sponsor of the Video Music Awards. Removing its name would change what happens in the video.

Call to action

Vote for this year's VMA's Best New Artist at vote.mtv.com

On-screen text

ALEX WARREN 2025 BEST NEW ARTIST - Winning last year's Best New Artist was a breakout moment for me. ALEX WARREN Ever since then, I just haven't taken my foot off the gas. (crowd cheers) Being on the road and singing to thousands of people every single night is the most surreal feeling in the world. Knowing that the fans support you is everything you need to keep going. When you're given an opportunity, you have to take it. When you're given an opportunity, you have to take it. VOTE.MTV.COM Vote for this year's VMA's Best New Artist CBS PRESENTS VMA VIDEO MUSIC AWARDS SUNDAY SEPTEMBER 27 presented to you by The General. PRESENTED BY The General.

Transcript

Winning last year's Best New Artist was a breakout moment for me. Ever since then, I just haven't taken my foot off the gas. (crowd cheers) Being on the road and singing to thousands of people every single night is the most surreal feeling in the world. Knowing that the fans support you is everything you need to keep going. When you're given an opportunity, you have to take it. When you're given an opportunity, you have to take it. Vote for this year's VMA's Best New Artist presented to you by The General.