Product placement
Chelsea FC logo: appears on a black bag, then projected onto the ground by a car door light. Removing it would change the visual focus of the video, but not the core action of demonstrating the light. The Chelsea FC logo is a registered trademark of Chelsea Football Club Limited. The logo itself does not ACT, it merely APPEARS as a visual element. The car door light: is shown, its adhesive backing is revealed, it is attached to a car door, and it projects the Chelsea FC logo onto the ground. It ACTS by projecting the logo. Removing it would mean the video does not demonstrate the product's function.