Wife of slain New York Times exec spotted with kids shortly after her parents charged with murder

@californiapost

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Why it worked

The video leverages high-profile true crime interest and breaking news urgency to drive traffic to the publisher's site.

Summary

A news clip shows the widow of a New York Times executive walking with her children following the news that her parents were charged with her husband's murder. The video provides no commentary, relying on on-screen text to convey the breaking news story.

Structure

1Footage of the widow walking with children
2On-screen text detailing the murder charges
3Call to action to read more via the bio link

Call to action

On-screen text

BACKGRID Wife of slain New York Times exec spotted with kids shortly after her parents charged with murder CALIFORNIA POST

Original caption

The widow of the slain New York Times tech executive was seen taking a walk with the couple’s three children — just hours after her parents were charged with murdering her husband. Read more at the link in bio.