Post by @oddsontechnology

Follow us @oddsontechnology for more tech archives and tech videos. As smartphones and the App Store began changing how people played games, Sony had a very different idea of what counted as “real” portable gaming. Its PSP advertising campaign openly took shots at people playing inexpensive games on their phones, positioning the PlayStation Portable as the experience gamers should actually want. The campaign ended up capturing a much bigger shift happening across the industry. Sony was defending the dedicated handheld at the exact moment smartphones were becoming serious competition for casual gaming. The ads reportedly gave PSP sales a brief boost among younger players, but mobile gaming continued exploding in popularity and eventually became an enormous part of the video game business. Looking back, the commercial feels less like Sony making fun of phone games and more like a time capsule of just how seriously traditional gaming companies were beginning to take them. [ Sony, PlayStation, PSP, PlayStation Portable, Sony PSP, PSP games, mobile gaming, mobile games, smartphone gaming, iPhone gaming, App Store, Apple App Store, iPhone, handheld gaming, portable gaming, gaming commercials, PlayStation advertising, Sony commercials, PlayStation history, gaming industry, 2010s gaming, retro gaming, video game history, gaming history ] #Sony #PSP #PlayStation #MobileGaming #Gaming