The video leverages a high-impact 'before and after' transformation hook to establish authority, followed by actionable, high-value content that encourages viewers to seek out the creator's professional coaching.
Summary
The creator showcases her weekly workout split routine through a series of clips demonstrating various exercises. The video serves as a demonstration of her fitness expertise to promote her online coaching services.
Structure
1Before and after transformation reveal
2Day 1-3 workout routine breakdown
3Day 4-6 workout routine breakdown
4Day 7 active rest summary
Original caption
My highly requested weekly workout split!
More from @olivia_anne_evans
More breakout videos from this creator.
Product placement
Fit with Liv (a) ACTS: the creator is an online fitness coach and the video demonstrates her workout routine, which is the service she sells. Removing the link to her coaching service would change the purpose of the video from a lead magnet to a generic fitness tip.
On-screen text
the workout split that took me from this...
to this
Day 1: Glutes
- hip thrust
- RDL
- bulgarian split squat
- cable kick back
- 30 minute walk
Day 2: Upper Push & Cardio
- push ups
- shoulder press
- chest press
- lateral raise
- tricep extension
- 30 min stair master
Day 3: Cardio & Core
- 30 min stair master
- decline leg raises
- decline weighted sit up
Day 4: Quads and Glutes
- heel elevated smith machine squat
- front foot elevated smith machine
split squat
- leg extension
- hip adductor machine
- 30 minute walk
Day 5: Upper Pull
- assisted pull ups
- bent over row
- bicep curl
- cable straight arm pull down
- rear delt fly
- 30 minute walk
Day 6: Cardio & Abs
- 30 min stairmaster
- plank
- side plank
- cable crunch
- hanging leg raises
Day 7: Active Rest
- walk outside (30-90 min)