I've got one.

@femfreshanz

13.5K followers · usually 6.8K views a post

Views

5.1M

Likes

7.2K

Comments

139

Shares

321

SoundTikTok sound · original sound - femfreshanz

Promoted product

Femfresh

FemFresh.com - a great premium domain available for sale.

14 videos2 creators

Why it worked

The video uses a relatable, conversational hook that mimics a secret or a confession to build curiosity, then pivots to a positive, empowering message that normalizes the product usage.

Summary

A group of women share their experiences with intimate care, normalizing the conversation around using Femfresh products as part of their daily routine. The video aims to build confidence and break the silence surrounding intimate hygiene.

Structure

1Women confess they have an intimate care routine
2They acknowledge they have never talked about it before
3The product is introduced as part of their routine
4The brand message is delivered with a focus on confidence

Original caption

Fresh down there, confident up here! Welcome to the "I've Got One Too" movement, our new campaign celebrating women who aren't staying quiet about intimate care anymore and are choosing confidence instead 🩷🫧 #IveGotOneToo #Femfreshanz

More from @femfreshanz

Product placement

(a) Femfresh: The brand is operated as the women hold, display, and use the products (daily wash, wipes) to demonstrate their routine. Removing it would change the entire video. (b) None.

On-screen text

It's just part of my routine now Fresh down there Confident up here

Transcript

I've got one. Yeah, I've got one too. Honestly, I've had one my whole life. I just never really talked about it. Same, it's just never come up. Isn't that kind of wild? It's just part of my routine now. Fresh down there, confident up here.