And I have to say, it's extraordinary that I'm on the show with Selena

@bbc

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Browse all movies, TV shows, and more from Apple TV. Watch all Apple Originals here and on the Apple TV app across your devices.

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Why it worked

The clip succeeds by leveraging a high-emotion, authentic celebrity interaction that naturally incorporates a product mention as a pivotal life-changing moment, making the endorsement feel deeply personal rather than transactional.

Summary

Miranda Hart shares how Selena Gomez's documentary on Apple TV+ inspired her to be more open about her own health struggles. The clip features a heartfelt conversation between the two on The Graham Norton Show.

Structure

1Miranda Hart expresses admiration for Selena Gomez
2Miranda mentions watching Selena's documentary on Apple TV+
3Miranda explains how the documentary helped her overcome her own vulnerability
4

Original caption

❤️Miranda Hart tells @selenagomez that her recent documentary helped her to be more open about her own health struggles. #TheGrahamNortonShow #GrahamNorton #Miranda #MirandaHart #SelenaGomez #Throwback

More from @bbc

Product placement

Apple TV+ (a) it ACTS — it is the platform where the documentary is hosted and viewed; removing it would change the context of the story. BBC (b) it merely APPEARS — it is the network hosting the show; removing it would not change the content of the conversation.

On-screen text

BBC THE GRAHAM NORTON SHOW And I have to say, it's extraordinary that I'm on the show with Selena because, it makes me quite emotional, because, when I saw your documentary, on Apple, about your illness struggles, I was thinking, 'do I share?', you know, 'is this something I should do?', because it feels quite vulnerable. Sharing is not something I've done before. And I watched your documentary and I just thought, 'absolutely, yes', and that's what kept me writing. So the fact that, I'm on the show with you, honestly, it's extraordinary. And so, because, On film as well to witness somebody in, the pain that I was in for different conditions, but we, you know, we know what a chronic condition is like, and, it's always rumbling there and, and they, you know, I know what it's like in a very different way, I wasn't in arenas as a popstar, but I was backstage at the BBC, you know, trying to go on, not knowing whether to go on, and whether, how I was. So it's amazing that Selena is here, and I think she's incredible. - Thank you so much. But back to me,

Transcript

And I have to say, it's extraordinary that I'm on the show with Selena because, it makes me quite emotional, because, when I saw your documentary, on Apple, about your illness struggles, I was thinking, 'do I share?', you know, 'is this something I should do?', because it feels quite vulnerable. Sharing is not something I've done before. And I watched your documentary and I just thought, 'absolutely, yes', and that's what kept me writing. So the fact that, I'm on the show with you, honestly, it's extraordinary. And so, because, On film as well to witness somebody in, the pain that I was in for different conditions, but we, you know, we know what a chronic condition is like, and, it's always rumbling there and, and they, you know, I know what it's like in a very different way, I wasn't in arenas as a popstar, but I was backstage at the BBC, you know, trying to go on, not knowing whether to go on, and whether, how I was. So it's amazing that Selena is here, and I think she's incredible. - Thank you so much. But back to me,