INTRODUCING... Little Mix & Big Mix

@bbc

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SoundTikTok sound · original sound - bbc

Promoted product

BBC iPlayer

Watch live BBC TV channels, enjoy TV programmes you missed and view exclusive content on BBC iPlayer.

17 videos2 creators

Why it worked

The video leverages the high-energy, relatable humor of two well-known celebrities attempting a dance routine, which creates an entertaining and shareable moment that naturally promotes the show.

Summary

Miranda Hart and Leigh-Anne Pinnock attempt to recreate the dance moves from the Little Mix song 'Touch' while sitting in chairs. The clip serves as a promotional segment for the show 'The Celebrity Traitors' available on BBC iPlayer.

Structure

1Miranda proposes a dance lesson
2Leigh-Anne agrees to the challenge
3The duo attempts the choreography while seated
4They struggle with the moves and laugh

Original caption

Little Mix's Leigh-Anne Pinnock teaches Miranda Hart dance to Touch 🕺 #LittleMix ft. Big Mix 🎤🤩 #TheCelebrityTraitors #TheTraitors #TheTraitorsUK #ClaudiaWinkleman Host Claudia Winkleman will welcome an eclectic mix of people and personalities ranging from BAFTA and BRIT award winners through to social media stars plus some of the UK’s most cherished actors, comedians, presenters and beyond as the celebrities question who they can and can’t really trust, figure out who deserves to be banished and try to discover which of them is plotting murder under the cover of darkness.

More from @bbc

Product placement

BBC iPlayer: (a) ACTS — the video includes a "Watch on iPlayer" button overlay, which is a direct call to action to use the platform to watch the full show. Removing this would remove the primary destination for the content. The Celebrity Traitors: (a) ACTS — the show is the subject of the clip, and the video is a promotional snippet for it. Removing this would change the purpose of the video.

Call to action

Watch on iPlayer

On-screen text

INTRODUCING... Little Mix & Big Mix Watch on iPLAYER #Just a touch of your love is enough#

Transcript

I was gonna actually try and make your dreams come true and ask if you wanted me to teach you a bit of Touch, but... Are you actually joking?! Were you gonna can teach me a move? Yeah, let's do it. So when you're doing it... Oh, wait. Where am I thrusting from?! So go back on the knock. Just a touch of your love is enough. I can't do it! Watch your back there, Miranda. Watch your back. Introducing Little Mix and... Big Mix! Just a touch of your love is enough. Oh! You got it wrong!