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955Silent UGCDirect Question hookLifestyle
Hook
Who decided a candy cane needed to be filled with MEAT?! 😂
@hip2save
134.0K followers · usually 726 views a post
Views
692.1K
Likes
85.4K
Comments
527
Shares
28.6K
Promoted product
Slim Jim
Why it worked
The video leverages a 'shock value' hook by highlighting a bizarre, novelty food product that is inherently shareable and perfect for holiday-themed content.
Summary
The creator showcases a giant candy cane-shaped package filled with Slim Jim meat sticks found at Sam's Club. They highlight the product as a unique holiday gift idea for fans of the brand.
Structure
- 1Creator expresses shock at the product design
- 2Shows the giant Slim Jim candy cane packaging
- 3Details the contents of the package
- 4Suggests it as a holiday gift idea
Product placement
Slim Jim: (a) ACTS — the creator shows the product packaging, demonstrates its size, and explains that it contains 10 sticks. Removing it would change the entire video as it is the sole subject. Sam's Club: (a) ACTS — the creator identifies the store as the location where the product is found and mentions the price. Removing it would change the context of where to purchase the item.
Original caption
Sam’s Club really went BIG with the holiday snacks! 😂🎄 These Giant Slim Jim Candy Canes are back, and they’re only $12.98 this year! Each festive package comes with 10 GIANT Slim Jim sticks tucked inside. Talk about a stocking stuffer for the person who already has everything! 🤣 If you have a Slim Jim fan on your gift list, this might be worth a trip to Sam’s Club! #SamsClubFinds #SlimJim #HolidayGiftIdeas #StockingStuffers #SamsClub
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