I think I really like the gloss.

@parismatch

8.0M followers · usually 70.9K views a post

Views

11.2M

Likes

1.2M

Comments

6.1K

Shares

47.8K

SoundTikTok sound · original sound - emma

Promoted product

r.e.m. beautyrembeauty.com

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all.

18 videos8 creators

Why it worked

The video leverages the high-profile celebrity status of Ariana Grande and her partner in a relatable, casual 'challenge' format that feels like authentic social content rather than a traditional advertisement.

Summary

Ariana Grande plays a beauty challenge with her partner, Ricky Alvarez, where she has him guess the lip gloss she is wearing from her own brand, r.e.m. beauty. The video features them interacting playfully while testing the product.

Structure

1Ariana Grande and Ricky Alvarez sit together
2Ariana applies lip gloss to Ricky
3

Original caption

Ariana Grande et Ricky Alvarez s’amusent en amoureux le temps d’un défi beauté. Ricky Alvarez saura-t-il deviner quel gloss porte Ariana Grande ? Dans une vidéo promotionnelle pour r.e.m. beauty, la chanteuse met son compagnon à l’épreuve avec les produits de sa marque, lancée en 2021. Le danseur a notamment travaillé avec Ariana Grande lors de ses tournées. Déjà ensemble entre 2015 et 2016, ils ont officialisé leur retour en couple sur Instagram en août dernier. Crédit : @arianagrande #whattowatch #arianagrande #rickyalvarez #rembeauty #couplegoals

More from @parismatch

Product placement

r.e.m. beauty: (a) it ACTS; Ariana Grande applies the lip gloss to her partner as part of a beauty challenge, demonstrating the product's use. Removing it would change the entire premise of the video.