r.e.m. beauty could easily bring back this...and maybe they will

@claysanatomy101

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Selling · Other Product

r.e.m. beautyseen in 9 videos →https://rembeauty.com/ ↗

Why it worked

The video leverages high-interest fan speculation about a popular, limited-edition product, creating a sense of community and urgency that encourages engagement in the comments.

Summary

The creator discusses the high resale value of a specific limited-edition lipstick from the r.e.m. beauty Wicked collection. They propose a theory that the brand should re-release the popular shade in a new lip butter balm formula to combat scalpers and satisfy fans.

Structure

1Identify the high-demand, discontinued lipstick
2Highlight the excessive resale prices
3Propose a theory for a product re-release
4Explain why a lip butter balm formula makes sense
5Ask the audience for their input

Product placement

The creator holds and swatches the r.e.m. beauty lipstick and shows screenshots of the product sold out on resale sites.

Original caption

I can’t stop thinking about You’ve Been Galinda-fied from Ariana Grande’s R.E.M. Beauty Wicked collection. 💖 The metallic lipstick became one of the most loved products in the collection, but now it’s nearly impossible to find without paying reseller prices. My theory? Instead of bringing back the lipstick itself, I’d love to see R.E.M. Beauty reinvent the shade as a Lip Butter Balm—just like the brand evolved Glinda Glow Drops into Quartz Dreamglow Serum. Which Wicked product would you bring back? #rembeauty #arianagrande #wicked #BeautyTok #makeup

More from @claysanatomy101

Their other posts in the index, biggest breakout first.

Call to action

So tell me, if Ariana could bring back one Wicked product, what would it be for you?

On-screen text

r.e.m. beauty could easily bring back this...and maybe they will i think ariana grande knows what the most wanted r.e.m. beauty product is i think she already has the perfect way to bring it back the you've been glindafied lipstick from the first wicked set is one of the most sought shades on the rem beauty resale market the original set fetches anywhere from, i've seen 150 to $400, mostly just for this lipstick alone it's this pinky metallic with this like, champagne reflect now here's where my theory starts ariana has said she doesn't like the reseller and scalping market and there are a lot of people who legit will buy products like the limited edition ones just to hoard them to resell them wicked is no exception ariana wants people to actually enjoy her products and not necessarily feel like you have to pay collector's prices to do so so it got me thinking if this one shade is so popular why let it disappear forever we've already seen them do this before, right? with the glinda glow drops reimagined into the dream glow serum added to their core line so my theory is instead of bringing back the lipstick because she's already phased out her lipstick formula what if she brought it back as a lip butter balm in terms of the shade itself, it's very different than the other ones that are released this is cherry cola, this is dusty pink, this is pinkies up, and none of them are shimmery or metallic so a shimmering metallic butter balm, honestly, i think it would sell immediately people who missed the wicked collection would finally get to try the product, and people who miss that product would finally be able to own it again without paying resale prices but the shade just in an updated formula that actually feels like something rem would do because they've done it before so tell me, if ariana could bring back one wicked product, what would it be for you?

Transcript

I think Ariana Grande knows what the most wanted r.e.m. beauty product is and I think she already has the perfect way to bring it back. The You've Been Glinda-fied lipstick from the first Wicked set is one of the most sought shades on the r.e.m. beauty resale market. Mercari, what not, eBay. The original set fetches anywhere from, I've seen 150 to $400, mostly just for this lipstick alone. It's this pinky metallic with this like, champagne reflect. Now here's where my theory starts. Ariana has said she doesn't like the reseller and scalping market and there are a lot of people who legit will buy products like the limited edition ones just to hoard them to resell them. Wicked is no exception. Ariana wants people to actually enjoy her products and not necessarily feel like you have to pay collector's prices to do so. So it got me thinking if this one shade is so popular, why let it disappear forever? We've already seen them do this before, right? With the Glinda Glow Drops reimagined into the Dream Glow Serum added to their core line. So my theory is instead of bringing back the lipstick because she's already phased out her lipstick formula, what if she brought it back as a lip butter balm? In terms of the shade itself, it's very different than the other ones that are released. This is cherry cola, this is dusty pink, this is pinkies up, and none of them are shimmery or metallic. So a shimmering metallic butter balm, honestly, I think it would sell immediately. People who missed the Wicked collection would finally get to try the product, and people who miss that product would finally be able to own it again without paying resale prices. But the shade just in an updated formula. That actually feels like something r.e.m. would do because they've done it before. So tell me, if Ariana could bring back one Wicked product, what would it be for you?