kind of sounds like you're only in it for the money, and not to clean people's driveways.

@iammikev

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11 videos

Why it worked

The video uses a 'response to hate' format which creates immediate conflict and engagement, while the satisfying visual of pressure washing keeps the viewer watching the entire explanation.

Summary

A pressure washing business owner responds to a critical comment about his profit-driven motives. He explains that while he provides quality service, his primary goal is to run a successful, profitable business.

Structure

1Displaying a critical comment on screen
2Acknowledging the comment while pressure washing
3Defending the business model as profit-focused
4

Original caption

It's All About The 💰💰💰#softwash #lawntiktok #jetwashing #CleanTok #cleantoks #cleantok101 #clean #satisfying #satisfyingvideo #pressurewashing #powerwashing #softwashing

More from @iammikev

Product placement

The video is a response to a comment on a channel about business growth, and the creator's bio link points to QuoteIQ, a SaaS for service businesses.

On-screen text

kind of sounds like you're only in it for the money, and not to clean people's driveways.

Transcript

kind of sounds like you're only in it for the money, and not to clean people's driveways. Interesting take on a video posted on a channel about business growth. Now Katie, I apologize if I was in any way unclear at any point that I am anything other than 100% in this business for the money. If there was a higher percentage to relay the fact, I would use it. This is not a charity, it's a for-profit business and while we are a cleaning company and we do provide amazing results for our customers, the motivation isn't to clean people's driveways, the motivation is to make a profit. It's the money that drives us and doing excellent work provides value and keeps customers coming back year after year.