BUT HERE'S THE THING ABOUT

@iammikev

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Selling · Agency / Service

All American Pressure Cleaning

Why it worked

The video addresses a common pain point for service business owners: pricing their services competitively and justifying those prices to clients. The creator's relatable explanation and willingness to negotiate likely resonated with viewers in similar industries.

Summary

The video discusses the challenges of pricing service-based businesses compared to tangible products. The creator explains that while they are open to price negotiation, they often ask clients to justify their pushback on pricing.

Structure

1Introduction to service business pricing challenges
2Comparing products vs. services
3The difficulty of justifying service costs
4Openness to price negotiation
5Handling price pushback

Product placement

The video shows pressure washing services being performed on a house and driveway, with the brand "All American Pressure Cleaning" visible on the creator's shirt.

On-screen text

BUT HERE'S THE THING ABOUT SERVICE BUSINESSES. PEOPLE SOMETIMES HAVE A HARDER TIME PAYING FOR SERVICES COMPARED TO A PRODUCT BECAUSE A PRODUCT IS TANGIBLE, THEY CAN SEE IT, THEY CAN HOLD IT, THEY CAN FEEL IT. A SERVICE ON THE OTHER HAND IS MORE ABOUT THE AND THAT CAN MAKE IT FOR SOME FOLKS TO JUSTIFY THE AT THE END OF THE DAY, IT'S MY BUSINESS, IT'S MY PRICING. AND WHEN THINGS DO SLOW DOWN, I AM OPEN TO PRICE NEGOTIATION, RIGHT? AND WE'LL ADJUST ACCORDINGLY. BUT WHEN SOMEONE PUSHES BACK ON PRICE OR SUGGESTS THAT WE'RE CHARGING TOO MUCH, THEN I'LL OFTENTIMES JUST ASK THEM

Original caption

It’s The Hardest Business To Own🤷‍♂️ #servicebusiness #businessgrowth #pressurewashing #pressurewash #satisfying #businessowner #businesstips #fypbusiness

More from @iammikev

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Transcript

But here's the thing about service businesses. People sometimes have a harder time paying for services compared to a product. Because a product is tangible, they can see it, they can hold it, they can feel it. A service on the other hand is more about the result and that can make it for some folks to justify the cost. At the end of the day, it's my business, it's my pricing. And when things do slow down, I am open to price negotiation, right? And we'll adjust accordingly. But when someone pushes back on price or suggests that we're charging too much, then I'll oftentimes just ask them if