Have you ever gone to a nice restaurant and you had a great meal

@iammikev

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Promoted product

QuoteIQmyquoteiq.com

QuoteIQ helps contractors win more jobs with instant, accurate property measurements smart quoting tools and many other features.

11 videos

Why it worked

The video uses a relatable, high-stakes analogy (the restaurant bill) to immediately validate a common pain point for service business owners, positioning the product as the professional standard for solving that problem.

Summary

The creator explains why service businesses should avoid itemizing every operational cost on customer estimates, comparing it to a restaurant charging for salt. He argues that businesses should bundle these costs into a flat rate to ensure a smoother, more professional customer experience.

Structure

1Analogy about restaurant billing
2The problem with detailed estimates
3Explanation of hidden business costs
4

More from @iammikev

Product placement

The video promotes QuoteIQ as the solution for professional business estimation and invoicing, linked in the bio.

On-screen text

Have you ever gone to a nice restaurant and you had a great meal you the bill and you notice that there is a charge for the salt and the seasoning used on your steak Of course NOT ridiculous for you to your customer why I think giving super detailed estimates is a recipe for DISASTER FOR YOUR BUSINESS Whenever you buy something, there is a bunch of stuff going on behind the scenes that all come into play that help determine the price that you're going to pay For an example, you've got a truck payment, accounting fees, fuel expenses, insurance costs, workers comp. These are the nuts and bolts that keep your business engine running. THEY DON'T THEY DON'T PUT ALL THESE INDIVIDUAL COSTS on their quotes or their invoice. They just use these costs to figure out what they need to charge you! there is a reason why big businesses do this. They're not just passing the buck, they're making sure your experience is smooth and hassle free. And that's what we all want to do for our customers.

Transcript

Have you ever gone to a nice restaurant and you had a great meal and then when everything's done, the waiter brings you the bill and you notice that there is a charge for the salt and the seasoning used on your steak? And the answer to that is of course not. And it is absolutely ridiculous for you to do the same to your customer. So today I'm going to tell you guys why I think giving super detailed estimates is a recipe for disaster for your business. Okay, so here's the thing. Whenever you buy something, there is a whole bunch of stuff going on behind the scenes that all come into play that help determine the price that you're going to pay. For an example, you've got a truck payment, accounting fees, fuel expenses, insurance costs, general liability, workers comp. You know it. These are the nuts and bolts that keep your business engine running. But those other companies, they don't put all these individual costs on their quotes or their invoice. They just use these costs to figure out what they need to charge you. Trust me, there is a reason why big businesses do this. They're not just passing the buck, they're making sure your experience is smooth and hassle free. And that's what we all want to do for our customers.