HOW TO SOLVE MARKETING ATTRIBUTIONS

#marketingtips #B2B HOW TO SOLVE MARKETING ATTRIBUTIONS WE HAVE A REAL ATTRIBUTIONS OF B2B SAAS MARKETING RIGHT NOW IF ATTRIBUTION SOFTWARE IT'S MEASURING TRACK SOMEBODY CLICKS A LINK AND THAT IS THROUGH THE SOFTWARE UNFORTUNATELY THOUGH IF WE THINK ABOUT THE WAY THAT WE BUY AS INDIVIDUALS IN OUR OWN LIVES WE GO AND LISTEN TO A PODCAST WE SEE SOMETHING ON SOCIAL MEDIA AND WE LATER THEN REMEMBER THAT COMPANY OR SOMEBODY TELLS US ABOUT IT WORD OF MOUTH WE GO AND GOOGLE THE NAME OF THAT COMPANY AND THEN THAT'S GONNA SHOW UP IN THE ATTRIBUTION SOFTWARE AS AN ORGANIC SEARCH RIGHT? HERE'S A BETTER WAY TO MEASURE THIS SO FIRST WE USE THE ATTRIBUTION SOFTWARE EVEN THOUGH IT'S IMPERFECT BUT THEN WE ALSO COUPLE THAT WITH SELF-REPORTED ATTRIBUTION WHERE PEOPLE ARE FILLING OUT HOW DID YOU HEAR ABOUT US FIELD ON A FORM AND THIRDLY WE ASK SALESPEOPLE TO ASK INBOUND LEADS HOW THEY HEARD US WE COMBINE THESE THREE DATA POINTS AND WE CAN GET A MUCH BETTER PICTURE OF WHERE OUR LEADS ARE COMING FROM AND THE REASON WE'RE DOING THIS IS NOT SO THAT WE CAN HAVE PERFECT ATTRIBUTION BUT SO WE CAN UNDERSTAND WHICH OF OUR PROGRAMS AND MARKETING ARE WORKING AND NOT WORKING AND NOT OVERWEIGHT MEASURABLE AND UNDERWEIGHT THE PROGRAMS THAT ARE NOT MEASURABLE WHICH MAY ACTUALLY BE GENERATING MORE PIPELINE FOR US THAN OTHER CHANNELS FOR MORE CONTENT CLICK THE LINK IN MY BIO