#salesток

@unionsquareconsulting

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Selling · SaaS › Marketing Tool

Union Square Consulting

https://linktr.ee/unionsquareconsulting ↗

Why it worked

The video likely performed well because it offers a concrete, actionable strategy for improving sales performance, backed by a specific success metric (43 meetings booked, 40% close rate). The use of data and a clear step-by-step explanation makes the advice valuable and relatable to the target audience.

Summary

This video explains a strategy for increasing sales meetings and revenue through targeted outbound efforts. The speaker details how an SDR identified a successful niche, compiled a list of relevant contacts, and created personalized messaging to achieve a high conversion rate.

Structure

1SDR booked 43 meetings last month, with 17 closing to revenue.
2Speaker shares a strategy for RevOps to help sales teams.
3SDR read a report on Dutch EdTech firms and identified successful companies.
4SDR compiled a list of 400 contacts from funded EdTech firms.
5SDR created a targeted sequence with relevant messaging.
6This strategy resulted in 43 meetings and a 40% close rate.

Original caption

How SDR’s increase revenue through pure outbound efforts 🤑 #fyp #revops #salesforce #salespeople #outboundsales #edtechtok

More from @unionsquareconsulting

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Product placement

The video promotes Union Square Consulting, a RevOps consulting service, by detailing a successful outbound sales strategy.

Call to action

READY FOR REVOPS? CLICK THE LINK IN MY BIO

On-screen text

#salesток SDR BOOKED 43 MEETINGS LAST MONTH 43 MEETINGS 40% CLOSED TO REVENUE THROUGH PURE OUTBOUND EFFORTS I WANNA SHARE THIS STRATEGY AND HOW WE IN REVOPS CAN HELP OUR SALES PEOPLE IMPLEMENT THIS HE STARTED OFF BY READING A REPORT ABOUT DUTCH EDTECH FIRMS AND HE SAW THAT THREE OF THE FOUR BEST FUNDED FIRMS ON THIS REPORT WERE COMPANIES THAT HE HAD BOOKED MEETINGS WITH IN THE PREVIOUS MONTH SO HE THOUGHT HOW DO I DOUBLE DOWN ON THIS STRATEGY HE THEN WENT AND PULLED A LIST OF EVERY SINGLE FUNDED EDTECH FIRM OUT THERE AND THEN PULLED A LIST OF ALL THE SENIOR EXECUTIVES AT THOSE FIRMS COMING UP WITH ABOUT 400 CONTACTS TO PROSPECT HE THEN CREATED A TARGETED SEQUENCE THAT HAD MESSAGING RELEVANT FOR THOSE SPECIFIC CONTACTS IN THAT SPECIFIC SUB-SECTOR OF EDTECH AND SHARED MESSAGING ON HOW THE FOLKS THAT HE HAD TALKED WITH PREVIOUSLY HAD BENEFITED FROM THEIR PRODUCT THIS THEN RESULTED IN THIS CONVERSION RATE TO 43 BOOKED MEETINGS AND 40% CLOSE RATE READY FOR REVOPS? CLICK THE LINK IN MY BIO WE AND REVOPS HAVE THIS OPPORTUNITY TO GO AND LOOK AT THE MEETINGS THAT ARE BOOKED ACROSS THE ENTIRE SALES ENGINE AND THE COMMONALITIES WE CAN FIND IN THEM WE CAN THEN HELP SALES PEOPLE REALLY NARROW THEIR FOCUS SO THEY CAN BRING MORE RELEVANT MESSAGING AND LESS TIME TO THE RIGHT PROSPECTS

Transcript

So last month an SDR booked 43 meetings, 40% or 17 of which closed to revenue through pure outbound efforts. I wanna share this strategy and how we in RevOps can help our sales people implement this. He started off by reading a report about Dutch EdTech firms and he saw that three of the four best funded firms on this report were companies that he had booked meetings with in the previous month. So he thought, how do I double down on this strategy? He then went and pulled a list of every single funded EdTech firm out there and then pulled a list of all the senior executives at those firms coming up with about 400 contacts to prospect. He then created a targeted sequence that had messaging relevant for those specific contacts in that specific sub-sector of EdTech and shared messaging on how the folks that he had talked with previously had benefited from their product. This then resulted in this conversion rate to 43 booked meetings and 40% close rate. We and RevOps have this opportunity to go and look at the meetings that are booked across the entire sales engine and the commonalities we can find in them. We can then help sales people really narrow their focus so they can bring more relevant messaging and less time to the right prospects.