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7.2Talking HeadDirect Question hook
Hook
IS REVOPS AN EXECUTIVE ROLE?
@unionsquareconsulting
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Why it worked
The video tackles a common point of confusion and debate in the business world: the definition and scope of executive roles, specifically RevOps. By framing it as a question and offering a clear perspective, it likely resonated with professionals in the field and those interested in business strategy, driving engagement and shares.
Summary
The speaker discusses whether revenue operations (RevOps) should be considered an executive role. While acknowledging that RevOps professionals are well-positioned for executive roles due to their broad company understanding, they argue that true RevOps is focused on directly influencing revenue, distinguishing it from broader business operations roles that manage infrastructure and indirect influences.
Structure
- 1Defining RevOps vs. executive roles
- 2RevOps professionals are primed for executive positions
- 3Distinguishing RevOps from broader business operations
- 4The scope of influence for a RevOps operator
- 5Specialist vs. generalist roles
Product placement
The video discusses the role of Revenue Operations (RevOps) and BizOps, mentioning tools like Marketo, Slack, and Google as examples of what RevOps operators might *not* directly manage, implying a focus on revenue-driving functions.
Call to action
Listen to the full episode
On-screen text
Rachel Nazhand
5x High-Growth Operator
#bizops
#revenueops
IS REVOPS AN
EXECUTIVE ROLE?
I'M SURE I GOT
WITH A FEW
FOLKS HOLDING
THIS OPINION
THAT REVENUE
OPERATIONS ISN'T
NECESSARILY AN
EXECUTIVE ROLE I
WANT TO BE CLEAR
THROUGH REVENUE
OPERATIONS ARE
REALLY WELL
PRIMED TO BECOME
FUTURE COOS
CROS PEOPLE
THAT HOLD TRUE
C-SUITE TITLES AND
TRUE TOP-DOWN
INFLUENCE BECAUSE
YOUR SEEING PARTS
OF THE COMPANY
THAT ARE CRUCIAL
TO A COMPANY'S
SUCCESS
NOW THAT SAID
WHERE I SEE
BEST C-SUITES
ARE ONES THAT
REPRESENT THE
COMPANY AS OF
MOST HOLISTICALLY
AS POSSIBLE AS
SIMPLY AS POSSIBLE
YOUR SCOPE OF
INFLUENCE AS A
TRUE REVENUE
OPERATOR AND
HOPEFULLY AGAIN
YOU ARE ONE AND
YOU'RE NOT SALES
OP THAT HAS A SIDE
HUSTLE IN MARKETO
YOUR SCOPE OF
INFLUENCE
IS LIMITED TO
THE FUNCTIONS
AND ROLES AND
PEOPLE AND TOOLS
THAT DIRECTLY
INFLUENCE REVENUE
BRING IT IN SELL IT
REALLY SERVICE THE
REVENUE SIDE OF
YOUR CUSTOMERS
AND RENEW IT AND
GROW IT YOU'RE NOT
TALKING ABOUT
THE INDIRECT
INFLUENCES THE FOLKS THAT BUILD
THE PRODUCTS THE
DEVOPS TEAMS
AND SCALE YOUR
INFRASTRUCTURE
ACCORDINGLY
YOUR CENTRAL
PROCESSES AND
THEN ALL THE
TOOLS THAT GO WITH
THAT
SO A REVENUE
OPERATOR ISN'T
TOUCHING YOUR
HRIS YOUR
ENTERPRISE TOOLS
LIKE SLACK AND
GOOGLE AND IF
YOU ARE THAT
MEANS YOUR MOONLIGHTING
WHICH IS VERY
VERY NORMAL
ESPECIALLY EARLY STAGE AND
THEREFORE YOU'RE
NOT ABLE TO SEE
THE FULL PICTURE
BECAUSE YOU'RE
SPECIALIZED SO
THEN YOU GET INTO
THE SPECIALIST VS.
GENERALIST
LISTEN TO THE
FULL EPISODE
REVOPS LIVE #13
WTF IS BIZOPS
WITH
RACHEL NAZHAND
Available on:
Spotify
Apple Podcasts
Original caption
What do you think… should revenue operations be an executive role? 🤔 The debate continues on RevOps Live #13 🎙️ #fyp #executiveleadership #revops
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