Check out this grocery store that absolutely dunks on their competitors throughout their store.

@healthycompetition

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Why it worked

The video provides high-value, interesting business insights about a real-world brand, making it educational content rather than a promotional ad.

Summary

The creator highlights a unique pricing strategy used by the grocery store chain Winco to attract customers. He explains how the store displays price comparisons against competitors on their products to build trust.

Structure

1Introduction to the store's competitive pricing strategy
2Explanation of the price comparison signs
3Highlighting the scale of the strategy
4Mentioning the verification date on the signs
5Final positive endorsement

On-screen text

Compare our Savings PRIME HYDRATION $1.48 Walmart $1.88 Fred Meyer $2.29 Safeway SAVE UP TO 81¢ Date Checked 01/07/2023

Transcript

Check out this grocery store that absolutely dunks on their competitors throughout their store. The store is called Winco, it's predominantly on the west coast and throughout the store they have these little signs on all their items that showcase their prices versus their competitors. I'm not kidding, these little signs are on hundreds, maybe even thousands of different items throughout the store. I don't know who is responsible at Winco for doing this, but it's super impressive. And then to make it even more impressive, they actually include the date where they last check and verify each of the prices so that you know that it's legit. I love this.

Original caption

The grocery store that DUNKS on its competitors #competitiveintelligence #b2b #saas #b2bsaas #marketing #strategy #winco #fyp #b2bmarketing #businesstok