Adobe

@healthycompetition

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Why it worked

The video uses a popular meme format with a relatable character to humorously depict a significant business event, making the news more engaging and shareable. The use of a well-known character and a dramatic, yet humorous, portrayal of a business failure likely resonated with a broad audience.

Summary

The video shows a character from Family Guy, labeled "Adobe," in bed and looking distressed. Text overlays indicate that Adobe is abandoning its $20 billion acquisition of Figma due to pressure from regulators. The character appears to be crying.

Structure

1Adobe character in bed
2Text: Adobe abandons $20 billion acquisition of Figma
3Text: Under pressure from regulators, Adobe calls off its plans to acquire a leading competitor.

Original caption

sooooo close @Adobe @figma #saas #b2bmarketing #acquisition #productmarketing

More from @healthycompetition

Product placement

Adobe is mentioned as the subject of the news article and depicted as a character in distress over the failed acquisition of Figma.

On-screen text

he Verge Menu ADOBE / CREATORS / TECH Adobe abandons $20 billion acquisition of Figma / Under pressure from regulators, Adobe calls off its plans to acquire a leading competitor. By Jess Weatherbed, a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews. Dec 18, 2023 5:11 AM PST 53 Comments / 53 New Adobe I should get some sleep... *crying*