Why it worked
The video provides high-value, actionable information in a rapid-fire, visually engaging format that encourages viewers to save the post for future reference, significantly boosting engagement metrics.
Summary
A fast-paced montage showing various restaurant chains and the specific free food items they offer for birthdays. The video concludes by encouraging viewers to save the list for future reference.
Structure
- 1Introduction to birthday freebies
- 2Rapid-fire montage of restaurant logos and free food items
- 3Call to save the video for later
Product placement
The video is branded with the Step Mobile hashtag and promotes the app as a financial tool for saving money, though the app itself is not shown.
Call to action
SAVE THIS VIDEO
On-screen text
The ULTIMATE BIRTHDAY FREEBIES List
Starbucks
Dunkin Donuts
Chick-fil-A
Firehouse Subs
Wetzel's Pretzels
Haagen-Dazs
BJ's
Red Robin
Taco Bell
Wingstop
Subway
Pizza Hut
Del Taco
Dairy Queen
Which Wich
Famous Dave's
Jersey Mike's
Buffalo Wild Wings
The Habit
Crumbl
Chipotle
Panera
Nothing Bundt Cakes
Krispy Kreme
Olive Garden
Chili's
Juice it up
El Pollo Loco
CPK
AMC
Baja Fresh
SAVE THIS VIDEO