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Why is 7-Eleven giving out free Slurpees?

@step

413.2K followers · usually 5.8K views a post

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100.6K

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4.6K

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Why it worked

The video provides high-value, counter-intuitive business insights about a well-known brand, satisfying curiosity while maintaining a fast-paced, engaging format.

Summary

The video explains the business strategy behind 7-Eleven's annual 'Free Slurpee Day' promotion. It details how the company uses the event to generate free advertising, drive in-store foot traffic, and build brand loyalty.

Structure

1Hook with the question about free Slurpees
2Explain the scale of the giveaway
3Address the misconception about losing money
4Detail the three business reasons for the strategy
5Final reminder about the upcoming event

Call to action

Free Slurpee Day is this Friday, so don't miss out.

On-screen text

Why is 7-Eleven giving out free Slurpees? on July 11th, 7-Eleven gives anyone who walks in the door a free small Slurpee, and it's estimated that they give away over $10,000,000 in Slurpees per year. Aren't they losing money? They're actually making way more and here are three reasons why. First, it's a genius marketing play. Free Slurpee Day gets millions of people talking, posting and walking into stores, giving 7-Eleven a ton of free advertising. Second, it drives foot traffic. Once you're in the store, there's a good chance you'll grab chips, candy, or even fill up on gas. The money made from these items make up for the free Slurpees and then some. And third, it builds loyalty. The Slurpee is iconic, giving it away once a year keeps people coming back and feeling good about the brand. Free Slurpee Day is this Friday, so don't miss out.

Original caption

Why does 7 Eleven give out FREE Slurpees every year? 🍧 They’re not losing money. They’re printing it. Free advertising, more foot traffic, and brand loyalty equals more money. @Ghanee Ludin