@hip2save — 326x breakout

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November birthdays, this one's for you.

@hip2save

134.0K followers · usually 726 views a post

Views

236.6K

Likes

23.7K

Comments

274

6.2K

Why it worked

The video provides high-value, actionable information that is inherently shareable and saveable, tapping into the universal appeal of free birthday rewards.

Summary

The creator lists various restaurant and retail chains that offer free items to customers during their birthday month. She advises viewers to sign up for the respective rewards programs in advance to claim these perks.

Structure

1Introduction to November birthday freebies
2Listing specific food and retail rewards
3Advice on checking reward requirements
4Call to action to save and share the video

Product placement

Starbucks (appears, logo/brand), Buffalo Wild Wings (appears, logo/brand), BJ's Brewhouse (appears, logo/brand), Auntie Anne's (appears, logo/brand), Qdoba (appears, logo/brand), Denny's (appears, logo/brand), Sephora (appears, logo/brand), Ruby Tuesday (appears, logo/brand), Famous Dave's (appears, logo/brand). None of these brands act; they are merely listed as examples of places offering birthday freebies. Removing them would not change the video's function as a listicle of birthday deals.

Call to action

Save this for your November birthday and send it to someone who loves a good freebie!

On-screen text

NOVEMBER BIRTHDAY FREEBIES STARBUCKS ANY DRINK, ANY SIZE BUFFALO WILD WINGS FREE HALF DOZEN WINGS BJ'S BREWHOUSE FREE PIZOOKIE AUNTIE ANNE'S FREE PRETZEL QDOBA FREE CHIPS & QUESO DENNY'S FREE BREAKFAST SEPHORA FREE GIFTS RUBY TUESDAY FREE DESSERT FAMOUS DAVE'S FREE MEAL

Original caption

November birthday freebies are HERE! 🎂🎉 From a FREE Starbucks drink to wings, Pizookies and Sephora birthday gifts, there are some pretty good perks to cash in on this month! Save this for your November birthday and send it to someone who loves a good freebie! #NovemberBirthday #BirthdayFreebies #Freebies 🩷🧡🤍