So how much money are we making on our printers?

@step

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Why it worked

The video uses a relatable, high-energy skit to explain a complex business concept, making it educational and entertaining while leveraging a common consumer frustration.

Summary

The creator performs a skit illustrating the 'razor and blades' business model used by printer companies, where the hardware is sold at a loss to drive high-margin recurring revenue from ink cartridges. He compares this to the similar strategy employed by razor blade manufacturers.

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Original caption

With Black Friday around the corner, here’s a reminder: printers aren’t actually cheap 🖨️💸 Companies sell them at a loss and make all their money back on ink. Ink cartridges can cost more than the printer itself, and many models are designed to stop working unless you buy their brand of ink. It’s all part of the business strategy. The printer is just the entry fee. @Angelo Castillo