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So how much money are we making on our printers? About zero dollars. Zero dollars? The company loses money on every printer sold. We're in the negatives. That's great. Let's sell them everywhere. Let's put them here and there. Wait, wait, wait. You're okay with us losing money on the printers? We're a business. How are we supposed to make money back? Trust me. Watch. A few weeks later. Hello, I'd like to buy one printer, please. Great. Your total is going to be $50. Great. Thank you. Well, genius, now what? How are we going to make our money then? Just watch. Oh, I almost forgot to get some ink. How much is it? $60. $60? That's more than the printer. Why can't I just get that one? That one's like 20 bucks. Unfortunately, only HP ink can be used for our HP printers. Sorry. Fine. You know what? Just give me three more because I run through ink like crazy. So selling our printers at a loss works? Yeah, it's all a part of our strategy. We lose money in the front end with our printers, but we make everything 20 times over with the ink and toner cartridges. It's the same business model that razor blade companies like Gillette uses. Sell our razors at a relatively low price and they make all the profits on the replacement razor blades that the customers frequently have to buy. Just like our printer and ink. That's kind of genius. I know, I know. I'm going to buy hitting the follow button.